UPDATED 08:42 EDT / OCTOBER 10 2011

The Jobs Affect on iPhone 4S Sales

When Apple unveiled the iPhone 4S last week, it wasn’t greeted with much applause and gusto as Apple fans, as well as fandroids, weren’t exactly impressed with the new product.  A lot of consumers put off buying the iPhone 4 as they wanted to buy the iPhone 5 when it gets released, but the iPhone 4S was the product released which led analysts to believe that sales for the iPhone 4S will be relatively poor.  And with Apple founder Steve Jobs’ untimely death, everyone predicted that Apple’s sales will do even worse, but it looks like it actually turned the tables around.  It seems like everyone wants to get their hands on the last Jobs’ product before his passing.

Since the three major carriers of the iPhone, AT&T, Verizon and Sprint, officially launched their pre-order for the iPhone 4S last Friday, pre-orders have skyrocketed.  According to AT&T, in just 12 hours of taking pre-orders for the iPhone 4S, over 200,000 pre-orders were already placed.  Verizon reports that orders for the device started flooding in at 3 A.M.

So even in death, Jobs still has an effect over Apple, their product sales as well as fans and consumers.  It’s good news for Apple as well as carriers, reiterating that the iPhone still has the cultural and commercial impact it first started with.  While pundits and consumers alike were expecting an iPhone 5, the public seems plenty happy with what the iPhone 4S has to offer, and time will tell what the real iPhone 5 looks like: a true testament to how Apple will be forced to function without Jobs’ leadership and direct involvement.


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