UPDATED 14:32 EDT / OCTOBER 11 2011

Verizon Set to Unveil Dual-Persona Mobile Software with VMware

This week at the San Diego CTIA Enterprise & Applications tradeshow, Verizon is set to announce dual-persona mobile software in partnership with VMware. It would allow business users to have two phones in ones, where personal data and business data are stored in two different segments. The advantages of this include economics, convenience on the worker’s end, and the security aspect.

VMware, EMC’s virtualization subsidiary, launched a mobile hypervisor for Android late last year. The team-up with Verizon can turn out to be a big opportunity for the most prominent player in enterprise virtualization to gain a big head start in this area.

News of Verizon’s yet-to-be-revealed software follows a similar announcement AT&T made on Monday of a service called Toggle, a dual persona app based on Enterproid that supports Android 2.2 and above. On the same day, Verizon unveil the Private Applications Store for Business that is designed to supplement its upcoming software.

“The Private Applications Store for Business lets businesses create app stores with just the devices their employees or partners need tuned for the privileges and needs of specific departments and users. They can include both internally and externally developed apps, and IT administrators can pull apps from the store or make them inaccessible on a user’s device when necessary.”

Another motive behind this device management platform is Verizon said that its duo-personal app will work on “more than one” of the major mobile operating systems, though not all. With the Private Applications Store the carrier will be able to address businesses using just about any mobile platform, according to  VP of Verizon’s Business Solutions Group Janet Schijns.

Maintaining a Verizon-power enterprise app store will cost less than $5 per user per month, Schijns said.

Verizon and AT&T are two of the biggest names in the mobile industry, and VMware also has its objectives. Back in September it added new features to its mobile apps.


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