UPDATED 07:41 EDT / OCTOBER 13 2011

Apple Wins In Australian Court While Samsung Wins Allies

Samsung tried to rain on Apple’s parade days before the iPhone 4S is to be sold in the Australian market, as the Korean company setup a pop up shop just a few stores away from Sydney’s Apple store and offered $2-Galaxy SII smartphones for the first 10 customers of the day.

That didn’t even bring a single gray cloud over Apple’s party, as Apple fans won’t budge. And now, just one day before Apple starts selling their iPhone 4S in Australia, the Australian court ruled in favor for the preliminary injunction Apple filed against Samsung, banning sales of the Galaxy Tab 10.1 in Australia until the two companies come to an agreement after a trial.

“We are disappointed with this ruling and Samsung will be seeking legal advice on its options,” Samsung said in a statement. “We will continue to legally assert our intellectual property rights against those who violate Samsung’s patents and free ride on our technology.”

Earlier this month, Samsung Lawyer Neil Young told Federal Court Justice Annabelle Bennett that if the tablet is banned pending a court hearing, they will abandon plans of selling the Galaxy Tab 10.1 in Australia.  They believe that if the tablet misses the holiday rush, their device is as good as dead since technology gets old pretty quickly.  They tried to make a deal with Apple just so they could sell the Galaxy Tab 10.1 in Australia, but Apple lawyer Steve Burley rejected their offer and stated that, “The main reason we are here is to prevent the launch and maintain the status quo.”

Both parties will return to court tomorrow and see if Samsung will be allowed to make modifications in the tablet so that it wouldn’t contain the infringing patents Apple claimed.

But all is not lost, as Samsung Electronics Co., Ltd., a leading mobile device provider, and Samsung Telecommunications America (Samsung Mobile), the No. 1 mobile phone provider in the United States, announced the Samsung Enterprise Alliance Program for Enterprise Solution Developers.  It’s designed to provide enterprise solution developers the opportunity to implement their solutions on Samsung mobile devices more efficiently, market solutions together with access to Samsung’s global network of distribution and marketing assets, and innovate and differentiate user  experience through deeper integration with Samsung device.

“We are delighted to announce our enterprise mobility partnership program to provide our enterprise partners with differentiated benefits to build the ecosystem collaboratively in the enterprise mobility market,” said Jongshin Kim, Vice President of Media Solution Center at Samsung Electronics. “We will continue to work closely with our partners to improve and expand the program together.”

The SEA program is divided into four tiers that depend on different layers of membership, and the program then provides enterprise partners with a wide range of benefits, including technical support for solution development on Samsung mobile devices, joint marketing and sales support through Samsung’s enterprise mobility website, and enterprise mobility focused events to ultimately develop business opportunities together.


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