UPDATED 13:14 EDT / OCTOBER 19 2011

NEWS

The End of a Story: Google Buzz

Google has announced that it will abandon Google Buzz, which lets you share information with friends without having to create new networking contacts. End of service will take place in mid-January 2012. This decision is taken in order to concentrate on the Google’s vision to build a competitive social web with Google Plus to compete against Facebook.

After the service ends Jan next year, Google Buzz users will not be able to make new posts but archived records will be available in the Google profile for some time and can be downloaded using Google Takeout.

The end of Google Buzz was announced along with a release mentioning the termination of other Google services like Code Search, iGoogle, University Research Program for Google Search and Jaiku. Notebook, Aardvark, Google Desktop, and Google Pack were some other services that Google dropped in recent past.

“In a few weeks we’ll shut down Google Buzz and the Buzz API, and focus instead on Google+,” wrote Bradley Horowitz, Vice President Product at Google in an official blog post. “Changing the world takes focus on the future, and honesty about the past. We learned a lot from products like Buzz, and are putting that learning to work every day in our vision for products like Google+. Our users expect great things from us; today’s announcements let us focus even more on giving them something truly awesome.”

Many criticisms were made ​​against the Google Buzz service during its rounds, including problems in the management of user privacy. The users’ information was released to web without any action on their part and for that Google has been drag into numerous lawsuits and a great displeasure of the public service.

Launched in February 2010, Google Buzz seamlessly integrated with Gmail and was created to allow users to share short messages accompanied by media, a bit like Twitter. When the service was launched, the goal of Google was to set up a kind of social network that would compete with the giant Facebook. But the rise of Twitter and Facebook has not made ​​things easier for Buzz, and eventually Google has decided to make it buried to work more on Google Plus, which already lured 40 million users in just four months after it launched.


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