New Media Minute: How to Measure ROI in Online Video
About 40% of media buyers at marketers and agencies say that
measuring ROI in online video is hard to do. That’s why marketers
should outline goals up front so they can better measure ROI against
the cost per view in online video. For tips on how to do so, check out
this week’s edition of the New Media Minute with ROI insights for
online video.
[Thanks, Daisy.]
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