UPDATED 13:00 EDT / NOVEMBER 11 2011

High Demand For Real-Time Video Driven By Consumer Demand

For every event happening nowadays, you can almost always find a live video feed of that event.  Most are free but some you have to pay for.  If you’re asking: ‘What’s the big deal with the need for live video feeds?’, it’s just this simple, we always need to be up to date with what’s happening with the world.   A good example is the upcoming Pacquaio-Marquez fight.  People are looking for sites with live feed video of the match because they want to be the first to know who won, or to find out if they won or lost the bet they placed.

And that’s the reason why sites like UStream, Justin.TV and Livestream have really kicked it up a notch.

UStream, a live interactive broadcast platform, recently announced that they got an additional round of funding which amounts to $6 million from their leading investors Softbank and DCM.

John Ham, Ustream Founder, said on their page, “I want to say from the bottom of my heart that I love Ustream. I thank everyone for their support over the past 4.5 years. Ustream is about allowing anyone to broadcast live over the Internet while interacting with their family, friends, fans or following.”

Last June, JustinTV launched TwitchTV, a top video game
broadcasting and chat community.  By September, the site already had 10 million unique viewers. And last month, TwitchTV launched on iPhones.  TwitchTV allow gamers to stream and watch games as well as chat with other gamers.  It’s great for gaming events or conventions.  And as for JustinTV, I’m sure SiliconANGLE fans are very familiar with this as events covered by SA are streamed on its platform.

Livestream, the market leader for real-time event coverage, also launched a new platform last October to help company owners extend coverage of their physical events to viewers online and on mobile devices.

“With this new platform, the New Livestream is really redefining live event coverage,” Livestream CEO Max Haot said. “We are confident that the new innovations — streaming coverage combined with real-time photos, text, and video clip updates, will benefit viewers and make it easier for event owners to identify the New Livestream as the only choice for their live programs.”

And if you want a little twist to your streaming viewing habit, checkout StubHub!’s Spreecast.  Spreecast is a social video platform that allows as many as four people to broadcast video feeds.

“We’ve lost an intimacy that can only be restored with authentic face-to-face interaction,” wrote StubHub founder Jeff Fluhr in an “open letter” announcement of Spreecast. “This is why I created Spreecast: to bring face-to-face interactions to the Internet in a far-reaching way.”


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