The Black Friday madness has crossed into the cyber zone as comScore reported that online sales were up to $816 million, making it the largest online spending day to date.  Online sales on this year’s Black Friday increased by 26% compared to last year.  Online shopping on Thanksgiving, November 24, increased by 18% since last year, totaling $479 million in sales.

“Despite some analysts’ predictions that the flurry of brick-and-mortar retailers opening their doors early for Black Friday would pull dollars from online retail, we still saw a banner day for e-commerce with more than $800 million in spending,” said comScore chairman, Gian Fulgoni.

“With brick-and-mortar retail also reporting strong gains on Black Friday, it’s clear that the heavy promotional activity had a positive impact on both channels. We now turn our attention to Cyber Monday, a day that Shop.org says will see eight-in-ten retailers running special online promotions. Last year, Cyber Monday was the heaviest day of online spending ever, with sales exceeding $1 Billion, and we fully expect to see another record set this year.”

Not surprisingly, it’s Amazon topping the list of most active retailers for online sales for Black Friday, followed by Walmart, BestBuy, Target, and Apple.

Amazon revealed today that this year’s Black Friday Kindle sales is the the best they’ve had so far.  Though actual numbers weren’t given, Amazon stated that since its release, the Kindle Fire remains their top selling device in the Kindle family.

“Even before the busy holiday shopping weekend, we’d already sold millions of the new Kindle family and Kindle Fire was the bestselling product across all of Amazon.com. Black Friday was the best ever for the Kindle family – customers purchased 4X as many Kindle devices as they did last Black Friday – and last year was a great year,” said Dave Limp, Vice President, Amazon Kindle.

“In addition, we’re seeing a lot of customers buying multiple Kindles – one for themselves and others as gifts – we expect this trend to continue on Cyber Monday and through the holiday shopping season.”

The Kindle Family includes: the $79 Kindle, $99 Kindle Touch, $149 Kindle Touch 3G and the $199 Kindle Fire.  All these are available online and in over 16,000 retail stores across the US.

Amazon continues to give awesome deals with their Cyber Monday Deals Week.  Most items have limited stock availability but the good news is, throughout the day, new items will be added and this will happen throughout the this week.

Apple’s one-day-Black-Friday-sale was predicted to reel in at least four times their expected sales in a day but by 7PM, they’ve already surpassed the forecast and made its biggest sales day of all time.

A source from Apple told 9to5mac.com that, “Apple Retail was forecast and broke Retail sales records all over the country today, this is from [redacted] today, the forecast today is more than 4 times what we normally do. We broke the forecast by 7pm.”