UPDATED 11:35 EDT / JANUARY 10 2012

MySpace Channel + Justin Timberlake: A Comeback In The Making

When you get Justin Timberlake to talk about plans for the future, someone’s clearly trying to pave the way for a comeback. MySpace, the once-hot social networking site, is rebuilding its arsenals to invade internet TV. MySpace TV is coming alive through Panasonic televisions. This will be available on all Panasonic VIERA Connect enabled HDTVs.

In an official statement, Myspace CEO Tim Vanderhook briefly explained how this new venture holds true and congruent to their mission and past doings:

“Myspace was the first successful social network because it allowed individuals to share their interests, listen to music, express their creativity and connect around the things they love.”

He also made mention about what they’ll be able to deliver with Panasonic as a partner, saying,

“Historically, TV has been a shared experience, as people gathered together to watch their favorite programs. Our belief was that we could enhance the TV experience by increasing viewers’ ability to connect to both content and each other. By partnering with Panasonic, we’re bringing together the content that people love and a social experience in one service: Myspace TV.”

Now a part owner, Timberlake shares details on what TV looks like with MySpace: “as the plot of your favorite drama unfolds, the joke of your favorite SNL character plays, or even the last second shot of your favorite team swishes the net, we’re giving you the opportunity to connect your friends to your moments as they’re actually occurring.”

User appeal

MySpace TV puts users in control by allowing them to stream, share and comment on the programs in real-time. The channel will be focused initially on music, offering more than 100,000 music videos. It will later on expand to movies, news, sports, series and reality shows. While watching, you can chat with your friends and share opinions about a program. A companion app will also be available for smartphones and tablets in the future.

Another Apple TV competitor?

While there are reports that the world’s favorite brand, Apple is beefing up its portfolio to launch Apple TV soon, they remain mum about the details. What is not a secret at this point is that the company’s leaders have already met with TV executives before the year ended. Google TV has also been resurrected at the on-going CES event, amidst rumors of a vendor payout.

NewsCorp selling MySpace in 2011 was an indication of a jeopardized business. Even the most creative efforts did not work out well. Today, new owners are trying to get the old spice back, venturing into the  cloud music market. Today, it has expressed a strong intent to join the Internet TV craze via its own channel. This could be their last shot to redeem stardom in the worldwide web.


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