UPDATED 14:47 EDT / JANUARY 13 2012

Five Reasons to Shut Down Your Community, Today

It’s time.

Give it up.

Your heart was in the right place, but you didn’t do anything to support your effort.You thought that building the community was enough. You never hired anyone to manage it. You mistakenly believed that your brand was so amazing and beloved, that people would flock to your community to have all of these grand conversations.

It didn’t happen, and you still don’t know why, despite the fact that it was barely promoted, if at all. You didn’t engage.

You never posted interesting content.

The content you did post was never updated. Okay, you updated it twice. Sorry about that.

You deleted comments that made your company look bad, instead of seizing the opportunities to connect.

Just quit. You’re giving community a bad name. Besides, you’re too swamped anyway. But you knew that going in.

I started off with the intention of giving you five reasons to shut down your community, but ended up with more.

You get  the point. Make a change or shut it down. I’m over it. And so is everyone else.

Stop faking it.

Now please, have a great day.

 

[Cross-posted at Online Community Strategist]


A message from John Furrier, co-founder of SiliconANGLE:

Your vote of support is important to us and it helps us keep the content FREE.

One click below supports our mission to provide free, deep, and relevant content.  

Join our community on YouTube

Join the community that includes more than 15,000 #CubeAlumni experts, including Amazon.com CEO Andy Jassy, Dell Technologies founder and CEO Michael Dell, Intel CEO Pat Gelsinger, and many more luminaries and experts.

“TheCUBE is an important partner to the industry. You guys really are a part of our events and we really appreciate you coming and I know people appreciate the content you create as well” – Andy Jassy

THANK YOU