UPDATED 11:19 EDT / FEBRUARY 01 2012

AppSense Goes Global as Product Market Expands

User virtualization solutions maker AppSense released some figures revealing the past 6 months in the company’s history, as well as info about how it plans to make those figures even more impressive by seeking new customers overseas.

The company said that it has seen record growth in the first half of its 2012 fiscal year, ending December 31. The amount of orders it has received increased by a total of 46 percent year-over-year, a period through which AppSense managed to balloon its workforce by 40 percent.

Apparently a big portion of these orders came from international clients, as well as some that are not included in the company’s four key markets, which is why the decision was made to expand in Asia-Pacific and Latin America. New offices will be opened in Brazil, Hong Kong and Singapore. The Singapore outlet will carry the most significance at first, mainly because the local staff will be put in charge of growing AppSense in the direction of China and Korea. It will also be managing Australia- and New Zealand-based customers: one of AppSense’s fastest growing markets, which has seen demand doubling in Q2.

“Worldwide demand for user virtualization is driving our growth and greatly expanding our global footprint,” said Darron Antill, CEO at AppSense. “Our enterprise customers require service and support offerings at the local level, and we see tremendous opportunity to positively impact businesses in these new geographies with our user virtualization solutions.”

AppSense will be doing a lot of expansion in the near future, but it will continue to rely on its current ecosystem as well.  In 2011 the company revealed several new partner programs and a number of added incentives for resellers, one of the most recent being the AppSense Affinity Partner Program.


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