UPDATED 15:45 EDT / FEBRUARY 20 2012

An Impossible SF Commute Spurs Virtual Work Days

On Sunday the San Francisco Bay Bridge reopened, just in time to accommodate the bulk of the early-morning traffic. Most vehicles crossing over in that particular timeframe include workers rushing to the office. This statistical fact makes for a few interesting discussion topics, especially when you wonder if the Bay Bridge construction hadn’t been completed in time.

User virtualization and bring-your-own-device (BYOD) adoption within the enterprise are two of the most prominent disruptors that, driven by the necessity, answers these needs.  This list encompasses flexibility, collaboration and other factors, all of which add up to making workers more efficient at what they do within this modern work environment.

Kim DeCarlis, the head of marketing at user virtualization software maker Citrix, referred to the traditional office as “the homes of the 1950s” in a 2009 interview with SiliconANGLE senior editor Kristen Nicole, and also comments on the Bay Bridge situation.

“I see a tremendous cultural shift taking place, as people adopt increasingly mobile workstyles like using their iPhone or iPad or home PC for work as well as for play. Complications like the Bay Bridge closure underscore our collective need to be able to work from anywhere, or ‘workshift,’ as we call it.  I predict that more companies in 2012 will make workshifting an official corporate policy. Just think what that will do for individual and organizational productivity – when we don’t have to suffer through extra traffic due to bridge closures just to get to the office!”

The mobile worker has become one of the most thoroughly-discussed buzzwords in the enterprise, and Citrix is one of the vendors closely paying attention. Alongside XenDesktop the company also offers several apps, and published a forecast on how mobile will impact VDI in 2012.

 


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