UPDATED 14:45 EDT / FEBRUARY 29 2012

Nirvanix Takes on HDD Crisis with Global Cloud Services

Responding to the ongoing HDD shortage caused by the massive floods in Thailand—which is causing customers to pay top dollar for disk storage systems and face extended wait times while HDD manufacturers reap the profits—hypergrowth cloud storage startup Nirvanix today announced that its fully armed and ready to address the HDD crisis by helping customers immediately move their data to the cloud.

Nirvanix, which has been on a tear lately, has petabytes upon petabytes deployed in over 8 data centers around the world and is positioned to address companies’ needs for more storage resources instantaneously. These are the guys that are storing the massive content files out there—we’re talking multi-hundred million dollar movies for Hollywood studios, data centers full of medical images for healthcare corporations, decades worth of videos for universities, giant archives for billion dollar corporations—if it’s big content files then it’s likely stored in the Nirvanix cloud.

The company makes a compelling case—why wait for your disk storage system vendor to in turn wait for their disk drive manufacturer to build more drives so they can send them back to the storage system vendor to finally assemble a box for you that may or may not arrive within the next 6 months? Not to mention when that box arrives it will need to get installed, set up and you’ll have to absorb the costs related to powering it up and maintaining it.

For customers that need capacity today for critical business projects, Nirvanix already has the storage infrastructure in place to provide petabytes on demand.  Petabytes—petabytes are available on demand from Nirvanix today—not tomorrow, not next month, not 6 months from now—right now.

If you think about it, this is another example of where cloud storage just makes more business sense than the tired, traditional route. Companies are flocking to the cloud and asking for their IT resources on demand. Waiting for a box to arrive and get installed—that’s an era that is fast becoming a distant memory. With the onslaught of virtualized infrastructures, big data and unstructured content files everything will need to be stored and accessed in the cloud.

As we saw with Wikibon’s recent big data market forecast and as highlighted in Nirvanix’s announcement today, all of this big data has to be stored in big clouds. There is no escaping it—the world has fundamentally changed.

Waiting for a box to arrive instead of tapping readily available cloud resources is like waiting for an out-of-stock VHS tape to finally arrive in the mail instead of turning on NetFlix on your iPad. Just as consumers are shifting from PCs to tablets, from Radio Shack phones to iPhones, from gas guzzlers to hybrids and fully electric cars, the shift to cloud services with pay by the drink pricing is inevitable.

The management team at Nirvanix has leveraged the cloud successfully in 2011 to solve problems that just couldn’t be solved with regular storage boxes. For example, when the hurricanes hit Japan they demonstrated how a global cloud network could help in a time of need; ditto with Hurricane Irene. And when Amazon went down for a week and Iron Mountain Digital collapsed, Nirvanix had data movement services ready to go to help stranded customers. This is not just smart technology, it’s a smart sales and marketing strategy that has helped the company make some pretty serious inroads in the cloud space.

As we highlighted at the Strata Conference yesterday, the HDD crisis is ongoing and cloud is the best way to solve it when it comes to companies who need their data storage resources now.

Watching HDD companies boost their margins while customers wait in a state of paralysis is not a situation that anyone needs to endure. Cloud service options are available today and should be put to use everywhere.


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