Thismoment is relatively new to the game, but is already seeing significant growth. Launched in Spring 2010, thismoment is the brainchild of Vince Broady, veteran of CNET and Yahoo Entertainment. His new take on social content management’s creative layer looks for the best tie-ins with big brands, already working with a fifth of the Fortune 500 as thismoment continues to gain traction.
The company registered three times more revenue growth in 2011 as compared to 2010 in every major industry vertical – Automotive, Consumer Goods, Financial Services, Food and Beverage, Health, Insurance, Entertainment, Retail, Technology, and Travel.
The promise of DEC
Thismoment’s Distributed Engagement Channel (DEC) platform was instrumental in this growth story. Brands like Coca Cola, Dell, 20th Century Fox and Chrysler showed trust in the company’s DEC platform as it offers conversation monitoring and advanced analytics. This including sentiment analysis, which provides real-time feedback on the success of social content and creative branding initiatives.
YouTube is an important aspect of thismoment’s long term goals, with more than 100 channels launched under their DEC platform in 2011 alone, making it the number one platform for custom YouTube Brand Channels. Thismoment also made its presence felt as a preferred Developer for both Facebook and LinkedIn.
“2011 was a year of great success and momentum for thismoment, but it is just the beginning. As brands and their agencies continue to see the importance of customer engagement and conversation management across all global social platforms, and understand the importance of measuring social marketing campaign performance, our significant growth will only continue,” said Vince Broady, CEO and Founder, thismoment.
“Our 2011 results reinforce our vision and mission in the unification of social channels, and consolidated management of online assets. Our high customer renewal rate is a testament to our product quality and excellent customer service levels. The pieces are in place for 2012 to be another record breaking year.”
Using the company’s DEC platform, brands and agencies can create, distribute and optimize branded and UGC content across YouTube, Facebook, the iPhone, and beyond. To strengthen DEC platform, thismoment recently acquired Position2 Brand Monitor, a leading social media monitoring and engagement platform. The combined solution features content engagement and customer conversation management across all social media channels.
Rapid Growth in the Digital Marketing Space
According to a recent study by AOL and Nielsen, social media is one of the rapidly growing mediums for sharing content. More brands are boosting their content-sharing efforts for better chances of having their products recommended and further shared by others. And brand monitoring is a critical component of a comprehensive social media management system.
We’re seeing these trends turned into business models from a variety of companies including SocialVolt, the brand monitoring provider that integrates social media tools to connect with customers on the social web. They recently introduced a new brand monitoring tool, Channels, for businesses to closely monitor brand conversions across social networks.
Another brand content marketing solution provider, Friend2Friend, recently rolled out its Friend2Friend Social Media Platform to support the increasing demands from brands in the social content marketing space.