UPDATED 15:13 EDT / MARCH 26 2012

Tracelytics Raises $5.2 Million For Web Application Performance Monitoring

Tracelytics announced today a a $5.2 million Series A round of funding led by Bain Capital Ventures. Tracelytics tackles the challenges of monitoring Web applications across an entire stack, between layers and hosts.

In a blog entry, Tracelytics Chief Technology Officer Spiros Eliopoulos explains how their cloud-hosted, software-as-a-service (SaaS) application performance management (APM) platform stands out in a crowded marketplace. In short, Tracelytics takes its name from the smarter tracing it can do for requests to PHP, Ruby or Python applications. Github is already a customer.

Rather than provide what Eliopolous describes as the bare minimum of data needed to solve a problem or optimize performance, Tracelytics offers heatmaps and data-sifting features designed to give an administrator a deep view into the whole range of data they generate – and to provide perspective on what that data actually means. Tracelytics value proposition hinges on finding problems that legacy solutions might miss. It’s probably not quite big data, but it sounds like it offers more insight than legacy customers are used to.

The money is going to go towards developing the platform further, as well as expanding Tracelytics’ sales and marketing efforts as it grows it business. That includes expanding from its current digs in Providence, RI with a new office in Boston. In addition to Bain Capital Ventures, which led this round, existing investors Google Ventures, Battery Ventures and Flybridge Capital Ventures all participated.

Tracelytics isn’t lacking for competition in the APM market – New Relic, in particular, has been aggressively maturing its offerings and forging turnkey partnerships with cloud platform providers (including Amazon Web Services, Heroku, Engine Yard, Rackspace, and more) over the last several months. CA Technologies snapped up WatchMouse for its own APM play last year.

Tracelytics is focused on providing more data from across the stack to differentiate from these entrenched players, but New Relic has been expanding its capabilities by adding server monitoring. Tracelytics also announced today the launch of a 30 day free trial, so customers can decide for themselves.


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