The 2012 NAB Show is picking up momentum now that we’re into day two of the media and broadcasting conference. SiliconANGLE and Wikibon are streaming live converge from theCube, and also provided a recap of what you may have missed from yesterday.
The relatively brief session is not so much of a rundown, but rather a summary of what John Furrier and Dave Vellante have observed in terms of the upcoming trends we can expect in this vertical.
Furrier started off by saying that one thing to look forward to is a big shift in media production and productivity tools, as well as developer platforms such as Node.js, aligned with innovation going on in the physical infrastructure. Specifically he pointed towards one particular buzzword conceived at NAB – NetOps.
The broader vision is that the technology involving media streaming and content delivery (i.e. CDNs and networking) will spur a new breed of engineers – similar to how big data adoption is resulting in growing demand for data scientists.
In time these changes may have an even wider impact on video, one that we’re already starting to see today. The business models in this industry are changing now that new solutions and channels are shaping the way things work, and Furrier perceives that this shift will spawn new opportunity while weeding out the staggerers. The examples he used are Kodak, the bankrupt photo giant, and Instagram; a startup with a free app that sold out for $1 billion.
Another segment that the changes observed by Furrier and Vellante have already reached is advertising. ‘Old school’ print and video advertisement is going out of fashion fast, especially now that the improving technology mentioned above is empowering innovators: the necessary recording hardware is getting cheaper and more accessible with time, while social media plays as the distribution channel. See the entire day 1 recap below.