UPDATED 11:28 EDT / APRIL 29 2012

Travora Media Acquires The Nile Project to Strengthen Social, Mobile Portfolios

Travora Media has taken in The Nile Project, Inc. a San Francisco-based company also known as Nile Media, the global travel content publisher that provides well-known websites such as NileGuide, Localyte and 10Best, as well as mobile apps for travelers.

Founded in 2006, NileGuide offers up a platform to create customized travel itineraries. NileGuide recently raised $13 million in venture funding from investors including KPG Ventures, Draper Richards, Tenaya Capital and Austin Ventures.

“In a world of ad inventory commoditization and ‘manufactured context,’ Travora is  moving in the opposite direction by delivering more authentic travel content experiences to our users and sponsors,” said Nan Forte, CEO of Travora Media.

“With fresh content from across the globe from more than 100 local editors, Nile Media’s sites enable us to more rapidly build out our local, social and mobile portfolios of trusted travel information brands.  This acquisition, the first in a series of initiatives focused on transforming the digital travel consumer experience, brings the company a complementary audience, a set of resources and a leadership team to our mission of bringing to new levels, trust and joy in travel.”

Going back to the travel market, NileGuide made a number of acquisitions of its own in the recent past. First, the travel company acquired local travel site Localyte to improve local expert advice to its mobile and social platform. Early this year, NileGuide acquired 10Best.com, an online travel and recommendation guide site that provides hundreds of cities references for the most popular hotels, events, attractions and events around the world.

“We are excited to join Travora Media and deliver authentic travel content and original digital product offerings for travel-minded consumers along with innovative marketing solutions for advertisers,” said Josh Steinitz, CEO of Nile Media, who will now join as a principal member of the executive team at Travora Media. “With the new resources Travora brings, we can accelerate offering consumers access to quality content across all platforms enhanced by the most popular social and community conversations around travel.  All this while delivering customized audiences and ad formats to meet the needs of today’s lifestyle marketers.”

New York-based Travora Media’s travel-focused ad network currently reaches a reported 26 million travel consumers, according to the company. The merger will add over a million more customers to the ad network. Travora Media has changed its name from Travel Ad Network last year, winning over customers including Viator, Rand McNally, Let’s Go, Wanderfly and GuidePal.

Mobile apps for travel itineraries are getting more social in their accessibility to end users. Room 77 recently developed a mobile app for users to simulate actual room views of hotels by parsing Google Earth data with latitude, longitude and altitude parameters. Zagat, the restaurant review site, has also re-launched their site with more social tools like interactive maps, photo sharing, reviews and stats.


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