Networking solutions maker Cisco announced that it will be acquiring a firm called Truviso for a sum that has not be disclosed; the deal is expected to finalize sometime in the fourth quarter.

The Foster City-based Truviso makes analytics and reporting software specifically for networking environments, with the objective of optimizing resource utilization by identifying system behaviors.

“Customers want to be able to tap into and better analyze the enormous volume of data traversing their networks to identify ways to enhance services and generate new revenue opportunities,” said Jamie Lerner, vice president and general manager, Cisco Network Management Technology Group.  “Embedding Truviso’s real time business intelligence into the network will help customers unlock these capabilities at the speed of the network.”

Truviso’s technology will be integrated with the Cisco Prime network management platform.

Extending the traditional core networking business to other correlating areas is becoming a trend among the biggest names in this particular industry. Competitor Juniper paid the hefty sum of $80 million for a company specializing in next generation networking security a few months back. The two rivals are setting off in two very different directions, but a pattern is starting to emerge now that clients are transmitting more and more data via their networks.

Non-organic expansion into the analytics space is not a decision that Cisco monopolized recently – IBM announced a similar deal just a couple days ago.

The IT giant acquired Tealeaf, a big data firm that makes solutions for consumer facing vendors seeking to polish their marketing tactics. Terms of the deal were not disclosed but it’s evident that this is a milestone move for IBM, considering that its newest subsidiary has a clientele that includes over 30 Fortune 100 companies.