Bottlenose is a very interesting social startup that, refreshingly, does add a bit of originally to a very worn-out idea. The web app revolves around a ‘radar’ layout that Bottlenose uses to visualize data from users’ social media accounts in an inclusive and more readable format.  That is, one that the company promises is open to not only marketers but all prosumers.

Today the dashboard’s capacity has been dramatically extended with the addition of new features and two new supplementing apps; a number that the company plans to grow in the future.

Bottlenose is rolling out 30 extra features in response to the most popular demands from its 50,000 beta testers. First and foremost is the capacity to add multiple Facebook and Twitter accounts – and now LinkedIn profiles – to the centralized stream for free. In addition, Sonar has been redesigned and received some additional options, while organizing folders has been made less clunky.

The second update from the startup is that it launched two new apps on the underlining platform (dubbed StreamOS) that powers Sonar. They’re called Reader and Newspaper –  tools with a strong resemblance to Google Reader and FlipBoard respectively.

There are also plans to share the fun with third party developers sometime in the future:

“The truth is, there is an underlying OS (yes, an OS, built around stream management technologies) upon which many apps can live. Right now they’re just our own apps, and we will add more over time. But we’ll also open up to developers once our user base is large enough to be really interesting form a distribution perspective.”

The beta is currently free –use the code “getsonar” to sign up to Bottlenose.

Less than a week ago ManageEngine had a notable social networking development of its own: it launched an enterprise network just for IT personnel.