ClickFox is a maker of consumer behavior analytics software that has become quite popular over time, and now it’s rolled out the latest version of its flagship Customer Experience Analytics, or CEA platform.

The 6.4 release aims to streamline the flow of data throughout an organization with new features that handle who gets access to what, and when: after the update a manager in a call center or an executive in a remote office can view statistics directly, rather than having to wait for it to trickle down from corporate. The package also covers a tool called ClickFox Plus that visualizes this raw data, making it readable to the regular user and not just to a data scientist.

“Executives can now see a true picture of the complete customer experience, from the contact center to the retail store,” said Marco Pacelli, CEO of ClickFox. “With CEA 6.4, leadership across organizational silos can find correlations and trends across all customer journeys to align customer expectations with company goals and create optimal methods to handle every customer inquiry and interaction without the need for multiple analytics solutions.”

Overall, v6.4 is a much more agile solution that promises to enable faster and more efficient reactions on a more segmented basis. This is added to CEA’s already powerful capabilities that are serving a number of enterprises rather well. ClickFox released a case study not too long ago that detailed some pretty impressive gains Sprint made in the customer service sector since it became a client of the firm.

Consumer interactions are starting to be a big focus for not only the likes of ClickFox, but also the big players in the BI industry.  SAP for example seems to have a pretty solid social agenda, and sometime in the future it might leverage HANA to transform Facebook into something more akin to LinkedIn.