Bunchball is a company that made a name for itself by applying gamification, the idea that certain interactive components can be used in contexts that extend beyond just gaming, to the social enterprise. Its flagship offering is Nitro, a platform that enables organizations to implement this concept via pre-made widgets, toolbars and other gadgets that workers can use.

Today Nitro is joined by Spark and Fuse, two new brands that add a lot of value to what Bunchball is offering.

Spark is the name of a new application portfolio that supplements Nitro with additional features. The line-up currently features 10 of these Sparks, each of which covers something else: there are apps for training, managing partner relations, for motivating users to adopt a new CRM system and more. This family of apps couples gamification with a lot of areas that can’t exactly be considered typical candidates for this approach.

The second thing that Bunchball announced this week is Fuse, an integration tools that currently supports 80 third party software solutions. This allows customers using the two other platforms that the company is offering to connect their implementation with Salesforce,  Sharepoint and other services that they’re probably already using in their environment.

Christina Dohanich is a partner relations manager at J. Hilburm, a retailer that leverages gamification, and describes her use of Spark:

“At J.Hilburn, we’ve created a gamification program aimed at motivating salespeople, encouraging collaboration and rewarding ongoing education. We chose Spark Engagement because Bunchball has the most gamification expertise, and, through Spark, we get that technology and experience in a simple yet powerful app.”

While Bunchball is carving a new niche for itself in the social enterprise space, SAP and Oracle are battling each other on a much bigger scale. The former invested over $4 billion in the acquisition of Ariba, and the database giant responded with two social buys of its own soon after.