UPDATED 07:05 EDT / AUGUST 22 2012

Ahead of VMworld 2012: VMware Licensing Changes, New Hardware and Software

VMworld 2012 is just around the corner and already demonstrators, VMware itself, are starting to unveil their updates in hopes of attracting attendees to their booths.

One of the biggest news that have been made public so far is that the virtualization giant is pulling the plug on  and will be exchange this model for a more unified approach.

When vSphere 5 debuted a year ago VMware introduced pricing changes that limited the amount of memory a customer can allocate to VMs.  This caused a lot of confusion at the time and all in all received a very chided response from the community – but the company vendor evidently been taking notes.

VMware will not be repeating the same mistake when it launches vSphere 5.1 at VMworld; instead, it will bundle up its other software solutions with the familiar base licenses.

“Sources told CRN that VMware is ditching vRAM in part to maintain its competitive edge against Microsoft (NSDQ:MSFT), which is adding several enterprise-class features in its upcoming release of Hyper-V 3. Microsoft, which has labeled vRAM as a “vTax,” has been using the model in a campaign to lure away VMware customers.

Jettisoning vRAM will allow VMware to adopt a packaged licensing model…”

Partners are also getting ready for the conference. Mitel and Vidyo announced a new offering for View that aims to simplify collaboration in virtual desktop environments. It’s compromised of Mitel’s Unified Communicator software and the VidyoConferencing infrastructure solution.

Hewlett Packard is expanding the same area. The hardware giant revealed the HP t310 Zero Client, a VMware-optimized solution that doesn’t support multiple platforms like the rest of the product family but “is built for one purpose and does it extremely well.” HP is also adding new software to the existing t410 which will increase performance when running VMware View.


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