TheCube – Splunk .conf2012 – Stefan Wieczorek, Silverlink Technologies, with Jeff Frick and Jeff Kelly

Silverlink Technologies CEO Stefan Wieczorek stopped by theCube with Jeff Kelly and Jeff Frick at this week’s Splunk Worldwide Users’ Conference (.conf2012) to chat about his company, the underlying software, and the big data vertical as a whole.

Silverlink is a Brazilian-based service provider that specializes in Splunk.  Its offering portfolio spans from pre-sale to customizing the solution for the client, implementing it in their environment and providing maintenance and support once everything is up and running.

Wieczorek’s take on Splunk, and the reason Silverlink chose the platform in the first place, is that it has several distinct advantages. He says that the software is much easier to set up than other analytical solutions, but things get a lot more complicated afterwards. This is where Silverlink usually steps in.

The chief executive notes that the first challenge with every client is to help them understand where their data actually is. Organizations that have no experience actively leveraging their data have a hard time pinpointing where they store the records, logs and sales information that they’ll be feeding into Splunk – tackling this is a big portion of Silverlink’s role.

Wieczorek says that this educational emphasis extends beyond the starting stage. His company provides training, as well as on-site specialist support on a contractual basis – often the more viable alternative between the two, according to him.

The main goal is to solve the customer’s lack of understanding about individual components of their infrastructure.

Further into the interview, Wieczorek explained the significance of Silverlink’s track record when pitching to a new client. His firm works with organizations across many verticals, and they’re looking for confirmation that Splunk – a relatively new product in the Brazilian tech market – can actually address their needs. This validation needs to come from a customer’s point of view rather than from a technical one or from a salesperson.

For the full interview, check out the video below.