With more than 11 million customers, including 125,000 leading multinational companies among them, the cloud storage company Box knows that it can’t afford to let them down even for an instant.

To make sure it doesn’t, the company is today launching its new Box Accelerator – a kind of intelligent routing technology that aims to optimize the performance of its storage service in terms of scale, speed and security, and create an altogether more streamlined experience.

Box reckons that its new accelerator technology will be able to increase its upload speeds by an impressive 10% on what they were previously. During trials, the company said that it’s accelerated uploads in the Washington DC area were twice as fast as rival service Google Drive, and nearly four times faster than Dropbox. Meanwhile, in Tokyo it gets even better, with Box uploads being ten times faster than both of its main rivals.

In order to become so impressively slick, Box has combined its advanced intelligent routing technology with a series of nine endpoints located in data centers around the globe. While the additional servers help to accelerate transfer speeds a little, the routing technology is able to turbocharge them by analyzing incoming traffic based on a number of variables, such as browser preferences, operating system and location, before optimizing the rate of transfer. All the while, its customer’s data remains totally secure, encrypted at every stage of its transit.

Jeff Queisser, VP of Tech Operations at Box, explained that the company had built data transfer nodes in key areas across the globe where its clients were clustered. More than half of the company’s traffic originates from abroad, so its scattered its nodes as far and wide as Amsterdam, Hong Kong, Tokyo, Sao Paolo and Sydney.

“The goal is to have a pretty lightweight presence in every major metro area,” says Queisser.

“We’ve optimized node and Box data center communication, so servers are more optimistic when they encounter transient errors in their path. They can speak to each other in a really high-bandwidth, high-speed kind of way.”

Watch this video from Box to learn more about how they’ve managed to leave their rivals in the dust.