UPDATED 11:12 EDT / SEPTEMBER 18 2012

The Best Anti-Apple Ads from Samsung, Motorola, Nokia and More

If Apple fanboys were pissed at Samsung’s “It doesn’t take a genius” ad, then they’ll surely be upset at what Samsung is brewing up next.  The South Korean company is making another one of their famous video ads that takes a stab at Apple.  Leaked photos show that Samsung made a mockup Apple Store, complete with all the iDevices and even the little posters that have the specs of the iDevices.

The prank reminds us of last year’s Samsung Galaxy SII and Galaxy Note II ads that features a queue of Apple fans waiting hours in line to get their hands on the new iPhone, but were curious about the Galaxy devices because of the huge screen.  This time it seems thnk Samsung’s going all out, as in targeting everything the Apple Store features, even the Geniuses that help people with tech questions will be featured in the ad.

Samsung’s Apple-targeting ads made me think, who else in the tech world has the cajones to blatantly make fun of Apple?  With the help of the internet and, of course, patiently clicking through hundreds of links, I found these ads:

Research in Motion

Remember the boring “Wake Up. Be Bold” black propaganda that Samsung got blamed for which turns out to be the works of Research in Motion?  Yeah, it was boring and pointless, but they were targeting Apple in their ads and their flash mob protests that left people wondering, “What was that about?”  And then promptly forgot about the ad all together as the day moved on.

Motorola Mobility

Yes, the now Google-owned company also took a stab at Apple in their Motorola Xoom ad.  It featured a lot of people wearing white overalls with earphones stuck in their ears then one person different from everyone else because he was using a Motorola Xoom.  The point of the ad is, if you use the Motorola Xoom, you can express your individuality and break free from Apple’s cult culture.

Microsoft

In 2009, Microsoft released an ad that features a mom and her daughter looking at a 15-inch, 2.4GB MacBook Pro then the camera zeroed in on the ‘Book’s price tag, which read $1,999.  The daughter then says, “This Mac is $2,000, and that’s before adding anything.” Mom’s response: “Why would you pay twice the price?” Daughter’s snappy response: “I wouldn’t.”

The problem here is, the time the ad came out that MacBook Pro was discontinued and replaced by a 2.53GHz model for $1,699 and a new 13-inch, 2.26GHz MacBook Pro was added to the line for $1,199.  So Apple’s legal team asked Microsoft to revise their ad.  The software giant gave in and revised their ad but the point of the ad is still the same, Macs are expensive.

Verizon

Yes, even network carriers have taken a stab or two at Apple.  Verizon wasn’t an Apple partner at the time but still, it makes you wonder how they finally ended up selling iPhones after their iDon’t ad.  The iDon’t ad features everything the iPhone doesn’t have, which the ad claims the Motorola Droid features.

We don’t have to worry too much about Apple’s feelings being hurt, as they can very well handle the tough mobile market.  When Verizon put up their iDon’t ad, Apple was quick to retaliate with their “Can your phone and your network do that?” ad.

Nokia

And let’s not leave out the former smartphone superpower, Nokia.  The Finnish company  was quick to respond to Apple’s Genius ad, tweeting: “Lumia 920: Wireless charging, amazing camera, screen you can use with gloves on and much more. No, it doesn’t take a genius.”

If you’re wondering why Apple is the target of almost everyone, the answer is simple: a lot of people love their iDevices and they’re just envious of Apple’s success.  They want what Apple has. Apple’s iDevices may or may not be the best gadgets in town, but you can’t ignore the fact that they know what consumers want and we keep buying their devices.


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