Breaking Analysis: Nokia Puts Themselves Right “HERE” on the Map

Nokia is finally “HERE” with a new mapping service. On Tuesday, they announced their new service, branded as “HERE,” which is the first location cloud to deliver world maps and location experiences across multiple screens and operating systems. SiliconANGLE News Desk Editor Kristen Nicole highlighted some of its features, such as the cross-platform ability of working on many different devices and the use of HTML5 means it will work in mobile browsers and users shouldn’t have to download another app to access its services. It will also have voice-guided navigation and information on public transportation.

Nokia described their new service as “[aiming] to inspire . . . to make the mobile experience more personally significant for people everywhere.” Kristen Nicole agreed by saying, “This is a nod to the fact that what’s going on with search and location technology is becoming more contextualized and that means it’s able to become more personal.”

Kristen Nicole noted that Google has established themselves as the standard for mapping
technology, Apple made their move and missed the mark, and now we have Nokia making a similar play. With plans for availability on both iOS and Android, she said that they are definitely looking to capture as much of the market as possible. The app should be available in the coming weeks with added appeal to the developer market with access to augmented reality and 3D technology.

In other mobile news, Google’s newest smartphone, the Nexus 4 from LG, sold out Tuesday within its first hour in the U.S. The 8GB version of the device sold out in just 15 minutes in Google Play’s UK store. Kristen Nicole stated this means Google’s device strategy is starting to pay off. She said “Unlocked certainly appeals to the Android crowd. This is the demographic that’s known to really want to play around with their devices, customize it as much as possible, get in there to root access and do as much as they can.”  See the entire segment with Kristin Feledy and Kristen Nicole on the Morning NewsDesk Show.