Why Google Could Be Planning a Self-Branded Touchscreen Chromebook

Why Google Could Be Planning a Self-Branded Touchscreen Chromebook

Google is rumored to be working on its own branded notebook featuring a touchscreen, capping off a fresh wave of similar devices, according to reports.

The story was first reported by the China Times and later picked up by TechCrunch, and claims that the internet search firm has already placed a large order with Taiwan-based manufacturer Compal for the touchscreen netbooks. Previously, the orders have always been placed by vendors such as Acer and Samsung – hence, the rumors that Google is doing the ordering itself has led to speculation that the next batch of Chromebooks will be 100% produced by Google.

Such a move is not at all far-fetched, even though it would infuriate the likes of Samsung and Acer who have just come up with their own, non-touchscreen devices. Indeed, touchscreen Chromebooks would appear to be the logical next step since the emergence of Microsoft’s much vaunted Windows 8 devices, and given that company’s move into the hardware arena with the Surface tablet, who better to lead the way than Google itself?

In addition, the Chromium development site has previously posted mockups of tablet interfaces in the past, and last year, Google admitted that a tablet version of its Chrome operating system was under development (though no products were ever mentioned).

Another reason to think the story could well be true is that many of the Chrome OS web applications are already perfectly suited for touchscreens – one example being Tweetdeck.

Of course, we mustn’t forget that consumers have gone touchscreen crazy of late. Be it Apple iPads, the new Windows 8 tablets and laptop/tablet hybrids, or a whole assortment of Android-based tablets and devices, it seems that everyone is itching to get their hands on a touchscreen of some sort.

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Indeed, Chromebooks are probably the closest competitor that tablets have at the moment. Forget the so-called ‘Phablets’; Google’s netbooks are the next best thing as far as casual computing goes. Introducing a touchscreen version would only serve to bolster their appeal.

The only problem I have with the story is that Google’s purported timeframe seems highly ambitious. China Times says that Google plans to release its first touchscreen Chromebooks before Christmas, which would seem highly unlikely even if the story is true. But in any case, it would seem that it’s only a matter of time before we do see a touchscreen enabled Chromebook hit the shops.

Mike Wheatley

Mike Wheatley is a senior staff writer at SiliconANGLE. He loves to write about Big Data and the Internet of Things, and explore how these technologies are evolving and helping businesses to become more agile.

Before joining SiliconANGLE, Mike was an editor at Argophilia Travel News, an occassional contributer to The Epoch Times, and has also dabbled in SEO and social media marketing. He usually bases himself in Bangkok, Thailand, though he can often be found roaming through the jungles or chilling on a beach.

Got a news story or tip? Email Mike@SiliconANGLE.com.


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