Does Google have an internal communications problem?
On the December quarter conference call, Larry Page said, “Battery life is a huge issue. You shouldn’t have to worry about constantly having to recharge your phone.”
This is from a company that has as its signature device the Nexus series of smartphones that were engineered with HTC, Samsung and LG over the last few years.
Google has said repeatedly that the Nexus program shows off “the best of Android.” That’s true, on many fronts, including software.
The Galaxy Nexus, launched in the fourth quarter of 2011 and still selling today, was one of the very first phones with 720×1820 resolution. Nexus phones were also some of the first with NFC.
But Page was speaking about a specific hardware problem on the conference call — batteries — and the Nexus smartphones don’t have good battery lives. Granted, there are other Android phones that are worse. But I don’t know anyone with one of the two most recent Nexus phones (Samsung Galaxy Nexus and LG Nexus 4) who is happy with the batteries.
Adding insult to injury, when Google launched the eternally short-in-supply Nexus 4 in the fourth quarter of 2012, the phone didn’t have a removable battery. At least if the battery is removable, you can choose to carry a spare battery in your pocket, or you can replace the battery with a bigger one that will last longer.
Another division of Google, located in an isolated spot in Illinois and known as Motorola, has a much better track record when it comes to batteries. Long before it was acquired by Google, Motorola Mobility launched the Droid Razr Maxx smartphone, which has the best battery life of any Android smartphone on the market.
The Droid Razr Maxx is outfitted with a 3,300 mAh capacity battery, some 50% greater than the Nexus 4. The battery in the Galaxy Nexus is even smaller.
The Droid Razr Maxx saw an upgrade, planned long before Google’s acquisition of Motorola closed, in late 2012, but the battery size remained the same class-leading kind. As to what comes next, we don’t know.
The Motorola devices, however, are not Nexus devices. The current version of Android running on Nexus is 4.2.1. Some of the Motorola devices just got 4.1, but many Motorola devices are not there yet, and some will never get there. Some won’t even get to 4.0, even though it was launched more than a year ago.
Demand for “pure Nexus” has increased dramatically in recent months as more consumers realize they don’t want to have phone manufacturers and mobile network operators force Android modifications upon them. Consumers want their OS upgrades, and they want them as soon as Google issues them.
If you buy a non-Nexus device, you may have to wait three to 18 months for an OS upgrade, if you receive one at all. This is unacceptable under any circumstance, and that’s why demand for Nexus Android devices is going through the roof. The wait list to buy a Nexus 4 directly from Google has been mostly one month or more since it launched almost three months ago. That’s longer wait times than for the iPhone at launch!
So here is Google’s problem, among many. On the one hand, it’s got Nexus smartphones, which have the software people want. On the other hand, it’s got Motorola smartphones, and at least one of those models has the battery life people — and Larry Page — want.
Why can’t Google sell us smartphones — and for that matter other devices — that have both great battery life and the right, unmolested software, i.e., Nexus?
From the outside, it seems that Google is not talking to itself. It’s got a person running Motorola in Illinois: Dennis Woodside. It’s got another person allegedly in charge of hardware: Lior Ron, according to media reports. So who is running the Android hardware show at Google?
When Larry Page says on the quarterly conference call that battery life is a “huge issue,” is he talking to Motorola in Illinois? Is he talking to the Nexus group across the street from his office in Mountain View, Calif.? If he is, nobody has been listening.
I recognize that in the grand scheme of things, this isn’t the biggest issue in the world, and it is isn’t even Google’s most pressing issue.
But Google is up against Apple, Microsoft, Research In Motion and all of their hardware implementations. They are focusing on improving battery life. Google says it’s a priority, but it’s not showing in the flagship Nexus smartphones.
Google’s product management of Android in the context of Motorola and Nexus is less clear than it should be, to put it mildly. I can guess what might be going on behind the scenes, but I don’t really know. Given Android’s enormous market share and importance for Google and the market, I think that this is a subject Google should clarify in a separate stand-alone conference call.
Everyone wants a Nexus product portfolio that has battery life on par with the Droid Razr Maxx or even better. However, nobody wants to be forced to buy this from Verizon, and nobody wants to be forced to buy non-Nexus software OS.
They want to buy a piece of hardware directly from Google, insert any SIM card acquired from any retailer in the world, such as Wal-Mart, which offers great plans for $30 or so per month, and not have to sign any contract. They want to be able to switch to another SIM card from any carrier in the world without any fuss. This is what GSM was always meant to be, and has been for most people in the world for 20 years.
Larry Page apparently wants that, too. So why can’t he get his various Android groups — from the Nexus people to the Motorola people — to talk and deliver?
Last June, Google bragged that it got ASUS to deliver the Nexus 7 tablet in only four months from beginning of the project, to shipping the product to consumers. Now Google says it takes Motorola 18 months to deliver new products. Why is it acceptable for Motorola to take 18 months when Google itself brags that ASUS has already done it in four months?
Google, and Android, are doing well. But clearly, they’re not doing as well as they could be. I’d like to know what they are doing to change this.
[Cross-posted at The Street]
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