Playnomics, the global leader in data science and predictive analytics for mobile, social and browser games, announced a $5 million Series B round of funding led by Vanedge Capital with the participation of existing investors FirstMark Capital and XSeed Capital.
“Playnomics has always been focused on determining why and how audiences play, and enabling game developers and brands to measurably increase player retention, engagement and monetization using our PlayRM platform,” said Chethan Ramachandran, CEO of Playnomics. “With this new round of funding, we’ll be able to further expand the features and capabilities of the platform to meet the growing needs of our partners worldwide. Developers can expect several new product releases this year that leverage our predictive scoring and segmentation engine.”
The round of funding will be used to expand Playnomics PlayRM platform as well as continued focus on games and gamification mechanics. PlayRM is Playnomics’ service which predicts what monetization or retention schemes work best with online and social-game players.
Playnomics banks on data science in gaming whether its on mobile platforms, and social or browser games. Last year, it published a report regarding why shares of Zynga, the largest maker of social games, continues to decline. Playnomics’ report stated that though social gaming is popular, only 15 percent of social gamers actually play more than once a day. Which means these players don’t need to buy Zynga credits to replenish energy or goods since they will all be topped off when they go back online the following day.
The combination of Playnomics’ PlayRM Platform, which includes PlayRM™ Segmentation Engine, PlayRM™ Messaging Engine and PlayRM™ Player Marketplace, and PlayScience Engine, which scores players across multiple facets, including predictive scores and personality scores, provides a comprehensive suite of tools at the developers’ fingertips to effectively segment, target, acquire and engage players based on key game behaviors, ultimately driving increased revenue and retention.
Vanedge Capital was founded by Electronic Arts veterans Paul Lee and Glenn Entis which is focused on investing in interactive entertainment and digital media.
“As veterans in interactive entertainment and video game technology, we recognize that access to big data science, improved analytics and advanced marketing software is an absolute requirement for successful games. Playnomics has already made significant moves in this space, creating real value for their partners, and our fund was created to support companies like Playnomics as they move forward building out their vision,” said Tony Lam, principal at Vanedge Capital, who will be joining the Playnomics board.
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