Gone are the days when all online content had to be consumed on the very site on which it was published. What with the rise of popular news readers and bookmarking services like Pulse News, Pocket and Instapaper to combat web-page information overload, thousands of people have taken to saving articles they come across to read them later on in the day, usually with nicer formatting.

Seizing on what it sees as a golden opportunity, Amazon has now decided to enter the fray with its own take on offline reading, launching a new “Send to Kindle” that allows web users to send content directly to their favorite reading gadget.

The new button, which has so far appeared on Time, The Washington Post, Boing Boing and a few other sites, looks a lot like the social media sharing icons that are all too common at the top or two the side of web pages. So long as a user is signed in with Amazon, one click on the “Send to Kindle” button will do exactly what it says on the tin, allowing them to read from the comfort of their favorite device at a later date.

“Have you ever encountered news, blogs, articles and other content on the Web that you want to read but don’t have time to do so immediately? The Send to Kindle Button lets you easily send that content to your Kindle to read later, at your convenience, writes Amazon on its Kindle Post blog.

What’s more, content will sync across the entire gamut of Kindle devices and apps, so it would be possible to start reading a longer article on your Kindle Fire, and then finish it off on your smartphone via the Kindle app.

“No more hunting around for that website or blog that caught your eye – just open your Kindle and all the content you sent is right there The Send to Kindle Button is also great for those who want to collect content from the web to use in work projects, school assignments, or hobbies.”

Send to Kindle will appear alongside the usual share to Facebook, Google+ and Twitter options. All users will need to do is click the button once and they’re done.

For webmasters that wish to include Share to Kindle on their website, the button can be downloaded via the Amazon website. Those who use the WordPress blog can download it at WordPress.org.