UPDATED 05:44 EDT / MARCH 25 2013

Google Fiber Not Committing to Broadband Market Yet, Slowly Pushing Industry Disruption

One of Google’s most buzzed-about side project is Google Fiber, the one-gigabyte internet package that the search giant rolled out in Kansas City North and Kansas City South. SiliconAngle contributing editor John Casaretto discussed the service and its importance for web users across the nation in a recent NewsDesk segment (full video below).

Casaretto starts by explaining the reason residents of Kansas City are the first to receive access to the service. He says that the municipality has a business-friendly atmosphere and that more importantly, it had a lot of the necessary infrastructure in place before the roll out. This boon made it a lot simpler (and thus cheaper) for Google to introduce ultra-fast connectivity at affordable rates.

Casaretto goes on to talk about the latest Google Fiber developments, including the recent relaunch of the associated Google TV app in the Play store. He says that the application enables users to consume content on any Android device that runs v4.1 or higher, and points out that an iOS version is expected to debut in the near future.

The Google Fiber internet and content package is not unlike similar bundles offered by mainstream broadband providers such as Comcast and Time Warner. Casaretto emphasizes that what sets Google’s plan apart from more widely available options is the fact that it delivers far greater speeds at lower rates than the competition.

Google announced its intentions to expand to 5 additional cities across Kansas and Missouri, but Casaretto doesn’t believe that the company is committing to the broadband market just yet. He says that the original goal of disrupting the service provider market has not changed: the firm is pushing the connectivity envelope as a part of an effort to pressure major ISPs into doing the same.

For Casaretto’s full analysis, see the video below:


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