Andrew Joiner, GM of Emerging Technologies for HP join John Furrier and Dave Vellante in theCube for Discover 2013. The three discuss important business trends in big data and what HP has to offer, especially concerning autonomy technology.

Joiner and Furrier discuss important shift in business noting that an important trend is the breaking down of silos in which, companies have overlapping roles between CMOs, CTOs and CIOs. Joiner notes that he does not see Discover as just a technology conference, but concerned with making business relationships or, what he considers the “I” in “IT”.

Furrier inquires about Joiner’s take on the significance of big data. Joiner says “big data is absolutely real – if you can flow the implementation across the enterprise, you can use it.” He notes that many different characterizations of it with some primarily viewing it as the data that is created through devices. Big data, however, also data generated through large scale enterprises like Instagram. According to Joiner, HP is concerned with the highest growth cases of big data explaining, “If we can write applications that hit these spectrums, there’s a lot of opportunity to tap into information.” HP aims to ensure that customers have sufficient technology to meet their insight goals.

Joiner says the best use case scenario for big data increases client revenue, especially if it goes against conventional knowledge. He gives the example of an airline that analyzes unstructured data of customer tweets. If the company was able to identify a trend in which, customers like to watch tennis, they may present a specialized offer related to travel to relevant sporting events. In general, this approach aims to identify customers, understand them better and give a more personal and mutually beneficial experience with the brand.

The challenge for many companies is how to navigate the barrage of data that analytics provide and deciding which insights to act on. Joiner explains that Autonomy technology helps people identify the next best course of action. HP has an optimization solution that allows users to test various hypotheses. Users can test technologies for pricing strategies, call scripts, creative direction of websites and various other ways. Joiner notes that Avis was able to use this technology to increase revenue when the conventional wisdom would have suggested that they lower prices.

Joiner concludes by stating that Autonomy technology will continue to grow. He also notes Haven will help customers realize 100% of their information, saying, “regardless of the challenge, we’re going to bring our own solutions to a variety of markets.”