UPDATED 11:02 EST / JUNE 12 2013

NEWS

MacBook Air Sacrifices Retina Display For Longer Battery Life

Those wanting to see new Apple products at the WWDC 2013 were not disappointed when the fruity company revealed two new MacBook Airs and a preview of the new Mac Pro.

The New 11-Inch & 13-Inch MacBook Air

 

The MacBook Air now comes in two sizes: 11-inches and 13-inches, priced at $999 and $1,099 respectively.  Both feature a 1.3GHz dual-core Intel i5 or 1.7GHz dual-core Intel Core i7 processor, 4GB or 8GB memory, up to 512GB flash storage, and a Intel HD Graphics 5000 graphics card. In addition, the MacNooks come with two USB 3.0 ports, Thunderbolt port, 802.11 ac WiFi, Bluetooth 4.0, 45W MagSafe 2 power adapter with cable management system, MagSafe 2 power port, and a FaceTime HD camera. Other features include a full-size backlit  keyboard, multi-touch trackpad, stereo speakers, dual microphones, headphone port, support for iPhone headset with remote and microphone,  and runs OS X Mountain Lion with iLife.  Both devices are available in 128GB and 256GB versions.

The difference between the two lies in the screen and the battery life.  The 11-inch Air has an 11.6-inch LED-backlit glossy widescreen display, with 1366 x 768 pixels, an integrated 35-watt-hour lithium-polymer battery that lasts up to 9 hours unplugged while using the web, and up to 8 hours of iTunes movie playback.  As for the 13-inch Air, it features a 13.3-inch LED-backlit glossy widescreen display with 1440 x 900 pixels, integrated 50-watt-hour lithium-polymer battery that lasts up to 12 hours on the web, and 10 hours when performing iTunes movie playback. It also comes with an SDXC card slot, while both devices have a 30-day standby time.

Notice anything missing on the two MacBook Airs?  Yep, Apple’s Retina Display is MIA. According to Sweta Dash, senior director of display research & strategy at IHS, Apple felt that giving the MacBook Airs better battery life was more important than providing them with a Retina Display.  Had Apple equipped the new McBook Airs with a Retina Display, the battery life would be compromised as more power is needed to generate the lush visuals they provide.  Dash stated that we might see a MacBook Air with Retina Display later this year if Apple can create a technology that reduces the power consumption of the Retina Display.

Nevertheless, compared with the old MacBook Air, the two devices are lighter, have faster processors, better graphics processor and a superior screen resolution – in other words, they pack some tasty improvements that Apple fans will no doubt fall over themselves for!

The Mac Pro

 

Apple has completely redesigned its flagship desktop computer.  From a typical rectangular tower, the new Mac Pro is cylindrical in shape and looks stunning within its machined aluminum enclosure.

It features dual GPUs, PCI Express-based flash storage, a new-generation Intel Xeon E5 chipset that offers up to 12 cores of processing power, up to 40GB/s of PCI Express gen 3 bandwidth, and 256-bit-wide floating-point instructions. Apple also boasts of ultrafast memory, support for 4K video, and a four-channel DDR3 memory controller running at 1866MHz. Another nice new feature is the unified thermal core, made possible thanks to a fan with backward-curved impeller blades that runs at fewer revolutions per minute, drawing air inside the machine more efficiently as it spins, creating considerably less noise. Finally, connectivity looks to be top-notch, with built-in Thunderbolt 2, USB 3, Gigabit Ethernet, and HDMI 1.4 ports, 802.11ac WiFi, and Bluetooth 4.0.

The radically redesigned Mac Pro is coming later this year.


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