

TheCube co-hosts John Furrier and Jeff Frick managed to get hold of Bruce Trevarthen in Las Vegas, as they were all attending the HP Discover 2013 event. Bruce Trevarthen is the Managing Director of theCloud, and he was invited to speak more about the cloud, IaaS and Hewlett-Packard technology.
TheCloud is an infrastructure as service provider built in New Zealand, for NZ companies, and any service they take to market has a certain in-country flavor to it. As Cloud services can be bought globally now, the company’s strategy and focus was on automation, and the in-country services themselves. Developed in 2008, the company has been evolving ever since, growing at a quicker-than-anticipated rate.
Scale without adding to management burden
TheCloud has three discreet production environments, and the cornerstone is its Storage array. Initially theCloud had a monolithic feeling, scaling ok but not providing any flexibility. However, once powered with the HP Converged Infrastructure, it all fitted like a glove and provided Tier 1 resilience in terms of the architecture, but also with the different tiers of storage. What it means is that, from just one storage technology theCloud could deliver all of their clients’ storage requirements, under one management tool and one technology umbrella, thus reducing overhead and providing the ability to scale without managing disparate technologies.
Bursting is a new concept even for theCloud, they are still working with the HP on that, but Bruce is quite comfortable with the whole concept of “burstability” because HP used the same stack of technology infrastructure as theCloud (HP 3PAR Storage and converged technologies in the compute stack).
In 2008 theCloud came to the conclusion that customers needed to consume what they understood; so they had to sell CPU and RAM and disks. In a couple of years from now, that won’t be the case. Clients will just present their workload and demand to be orchestrated to go.
Another important aspect that Trevarthen mentioned was that “software didn’t last forever”. Software needs to evolve and it’s often re-written from scratch. When that happens nowadays, it’s more and more re-written in a Cloud way. See the full segment below.
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