Representatives from dozens of tech firms arrived in Santa Clara this week to show off their companies’ solutions (and surveys) at O’Reilly Media’s annual Velocity conference. Web monitoring specialist Keynote made a splash with an on-demand analytics platform that lets developers see how their site performs for all of their users, regardless of the device they’re using or the strength of their connection.

Instead of diagnosing source code, Keynote Real User Perspective identifies performance hiccups utilizing a technique called fuzzy logic pattern matching. This approach enables developers to optimize page or application performance based on real “user journeys” that reflect usability more accurately than syntactic metrics.

The company says that unlike page- and code-centric Real User Monitoring (RUM) solutions, its platform uses a WC3-compliant JavaScript tag that is supported by all major browsers. It also sports a highly visualized dashboard that makes it practical for a broader range of users.

“IT and business owners alike are demanding instantaneous and comprehensive views into their Web performance, and for the first time, they can with an industry standard specification that is supported by Chrome, Firefox and Internet Explorer browsers,” said Vik Chaudhary, the vice president of product management and corporate development at Keynote. “With Real User Perspective, Keynote does for Web application performance what Google Analytics did for website analytics – making it super easy to collect, analyze and act on site and application performance issues gleaned directly from a customer’s Web or mobile browser.”

Keynote Real User Perspective is currently in beta. The cloud-based solution was unveiled the same morning Apica announced that it’s rolling out tighter integration with AppDynamics’s real-time monitoring tool to its flagship performance testing-as-a-service offering. The update introduces more detailed visibility into distributed apps and “enables a faster and more accurate root cause analysis using synthetic transaction tagging.”