John Furrier, the founder of Silicon Angle and theCube host, broadcasting live from the recently concluded Velocity Conference in Santa Clara, was happy to welcome two guests from a very cool start-up, pointing out that “start-ups do not feed the BS like vendors”.

His guests were Kyle Redinger and Baron Schwartz, Co-Founders of VividCortex, a start-up that tackles New Database Performance Management. As they describe their service, “VividCortex automates capture, diagnosis, and analysis, reducing tedious tasks down to minutes. Now everyone can spend more time on cool stuff, like capacity planning, architecture and design, and cat pictures.”

Indeed, they’re kinda cool. Furrier reminisced about the old days when the database was not a cool thing. But times have changed, and now the database is where all the action is. There’s flash and physical storage, cloud, and MySQL growth.

Challenges in Big Data growth

Talking about their business, Schwartz and Redinger point out that some of the biggest challenges are the tools at hand: the so-called “duct tape solutions”, which are a bunch of open source solution wrapped together, plus some customers’ scripts or tons of charts and graphs.

“The big trend right now is what people refer to as the Big Data Tsunami,” says Schwartz. A couple of years ago it was an almost per head management of servers, whereas now the IT departments manage dozens or more servers per head.

The key enabler to making things work smoothly is what Schwartz calls the Polyglot Persistence. There’s not going to be one single type of database. “The new standard is not going to relational, but relational plus,” he says.

Furrier wanted to know if the developers’ mind set was shifting. Schwartz seems to belive so. “Developers are king. And new technologies have always been driven by developers.” That explains for example the meteoric rise of MongoDB. Its developers find it really cool to work with.

The segment then moved onto the Talk at Velocity Conference – this year it was titled “Quantifying Abnormal Behavior”. It sounds really complicated but Schwartz promises a lot of visual help. As for the status of their business, VividCortex is in early Alpha mode, with a Beta waiting list.

VividCortex hails from Charleston, Virginia. Redinger closed out the segment talking about the bias against small-town, East-Coast tech start-ups and the pain of approaching venture capitalists. “To understand our space, you have to be in the pain of IT Ops. If you never lived in that space, and you are just investing in it, you don’t really get it. Investors with experience get it, and are excited about this project,” said Redinger.

See the entire segment below.