Burlington-based Acquia, which provides tools for enterprise users of the open-source Drupal web publishing platform, today announced the Acquia Cloud Site Factory, a new digital experience platform for building digitally enriched brand, campaign and promotional websites for marketers.

Built on Acquia’s proven Drupal Gardens OpenSaaS software and infrastructure, Acquia Cloud Site Factory provides support for marketers to create dynamic, customized sites in minutes. The platform has pre-defined templates making it easy for brand campaigner to include repeatable content, design, features and structure into the site.

The OpenSaaS application Gardens allows users to quickly build complex websites. And Acquia Cloud Site Factory system will make it possible for site builders to add thousands of Drupal modules to their own site factory. The company has made the interface very simple so that a non-technical user can also create great digital web platform sites or small teams of administrators can build and manage hundreds of sites, manage users centrally, and integrate sites with their entire digital marketing toolset.

“Global organizations that struggle to keep up with the pace of change for their digital marketing initiatives now have a solution for building immersive experiences across their brands with Acquia Cloud Site Factory,” said Tom Erickson, Acquia CEO. “We’re knocking down the barriers of cost and technical complexity so organizations can grow their capacity to support multiple brands and gain the freedom to grow their business with engaging campaigns and digital experiences that win market share and increase revenues.”

In addition, Acquia Cloud Site Factory provides site authoring experience, supports brand and promotional marketing campaigns, creates and manages multi-site deployments at scale, and automates multi-site management tasks without the extensive training, coding, IT support, and high costs.

For example, Interscope, a division of Universal Music Group, has taken the advantage of Acquia Cloud Site Factory to promote more than two dozen artists including Lauren Alaina, Ahsan, Mary J. Blige, Dr. Dre, Nelly Furtado, Lady Gaga, Candice Glover, Matthew Koma, LMFAO, One Republic, Phillip Phillips, Timbaland, and Zedd on the platform.

“Connecting music fans with the artists and music that they love requires a great digital experience. Our artist sites bring together social interactions, great audio and video content, touring and appearance details and opportunities to purchase and download music,” said Lee Hammond, vice president of digital at Interscope. “Digital is the connection point for our artists, the place where we engage fans with exclusive content and opportunities, promote new releases and start the conversation with fans. Acquia Cloud Site Factory provides the agility to bring sites for new artist or campaigns to market quickly with the same great experience and contextual engagement that we offer across our label.”

Drupal is a free, open-source software that powers millions of sites and Internet applications. It runs on standard hosting platforms and connects to virtually all legacy systems. With the community of more than 630,000 users and developers, Drupal success has spawned a huge business ecosystem.