Contrary to what most believe, the next Android version will not be called Key Lime Pie, though that would make sense right? Because Google has long since adopted using dessert names in alphabetical order for Android. But though Key Lime Pie has a nice ring to it, Google has opted for something better, something more popular, and the latest Android version will henceforth officially be known as Android Kit Kat.
Yes, you read that right. Android will now be known as a stupid Kit Kat chocolate bar. Sundar Pichai, the head of Android and Chrome OS, announced on both Twitter and Google+ the name of the next version of Android, before posting pics of the giant (Kit Kat-style) Android statue that comes with every new release of the mobile OS.
We now have over 1 Billion Android activations and hope this guy in front of the building keeps that momentum going pic.twitter.com/V0VovgmObl
— sundarpichai (@sundarpichai) September 3, 2013
This is the first time Google used a specific brand for its Android name. You can’t count Jelly Bean as a brand since it generally refers to colorful kidney bean-shaped candies rather than any particular company. “Kit Kat” however refers to the world famous brand of chocolate bars popular for the tag line “Have a break, have a Kit Kat.” And of course, the Android robot now looks like a giant Kit Kat bar with arms, legs and a head.
So presumably this means Kit Kat and its parent company Nestle are paying Google a shed load of money for the association, right?
Surprisingly no, that’s not the case. As ridiculous as it sounds, it seems that someone high up at Google just likes eating Kit Kats.
“On my return from Asia, I was also thrilled to find this guy waiting to greet me on the front lawn — love the new #AndroidKitKat statue and can’t wait to release the next version of the platform that is as sweet as the candy bar that’s one of our team’s favorites:),” Pichai posted on his G+ account.
So based on Pichai’s statement, the choice of the name is simply due to the Android team’s love of the delicious chocolate bar. And everything is legit, meaning Google acquired licenses to use the brand for their product and you can expect to see Android-themed Kit Kat bars when the OS is released.
“We’re excited to announce this partnership with Android, the world’s most popular mobile platform, which will help us to enable even more Kit Kat fans to enjoy their break,” said Patrice Bula, Nestlé’s Head of Marketing.
“Kit Kat is one of the world’s top ten fast-moving consumer goods brands in social media in terms of fan numbers and engagement,” he continued. “We continue to build on its strong digital presence with interactive, creative branding campaigns.”
With that, Nestlé will be releasing more than 50 million specially branded Kit Kat bars which will be available in 19 markets including Australia, Brazil, Canada, Germany, India, Japan, Middle East, Russia, the United Kingdom and the United States. The specially marked bars will lead consumers to the website android.com/kitkat, where they’ll have the opportunity to win prizes including a limited number of Google Nexus 7 tablets, and credits to spend in Google Play, Google’s online store for apps, games, music, movies, books and more. And there will even be a limited edition Android robot-shaped Kit Kat bars that’ll be offered as prizes in select markets.
So despite the stupid sounding name, this could actually turn out to be a smart move by Google. By teaming up with a popular brand of chocolate, it would pique the interest of geeks and and choc-a-holics alike. It’s also a great marketing strategy for Nestle because anytime someone mentions the newest version of Android, they’d probably find themselves craving for a bar of Kit Kat.