In an era where people are slowly realizing that their digital footprint is more akin to a bigfoot than a sandal have been warily eyeing the activity of the NSA as well as the activity of corporations like Google and Facebook. Hooking into this new-found self-consciousness, the Facehawk experience takes data from a users Facebook account (with permission, of course) to build an interactive music video that provides a flood of updates and images from their timeline in a way that instills a sense of the expansive amount of data we leave behind as we interact on social media.

The band, Big Data, behind the song Dangerous—which is the music for the video—speaks about the nature of the data we leave behind. And in a very important way the very name of their band speaks to us at SiliconANGLE as thought-leaders and journalists who walk the misty fringes of human interaction, participate in the very technology that makes big data work, and have been watching the community reaction to spying by the NSA.

“With each new song, we always try to examine modern problems of technology and the ongoing love/hate relationship we have with it,” Big Data’s Alan Wilkis said when speaking to Mashable about the song and video.

“The song ‘Dangerous’ in particular is inspired by this new and bizarre cycle of voyeurism we all experience with the Internet — the idea that we are able to peer deeply into the lives of others through Facebook and yet, at the same time, our every single click … is anonymously monitored, tracked and recorded,” Wilkis added. “And as innocuous as our day-to-day Internet usage feels, there’s something disturbing about what’s happening beneath the surface.”

When your on the Internet, you’re never alone

It’s not so much a world of “nobody knows you’re a dog” anymore, it’s more a question of that everything you do online has a residual somewhere. In the beginning, these residuals were small, nascent and only existed as ephemera. Now, with the advent of increased storage, cloud-computing, huge data warehouses, and the desire to know what everyone is up to by everything from large corporations to the perverse interests of governments that means that our activity is ephemeral no more.

The Facehawk experience, which uses Facebooks API and its HTML coding to pluck information from a users profile and timeline, is designed to give users an idea of what sort of data they leave behind. Even across one website (Facebook) there’s a vast sea of data left that can be mined, compared, refactored—mostly at the whims of whomever can access it.

Privacy scandals notwithstanding—the Internet era is not just the information overload age, it’s the age where information because a personal affect with a life of its own. The idea that social media is strange and vast has been around with us for a while now, even during the release of “Take This Lollipop.” What the Facehawk experience does that Lollipop didn’t is to present the idea in a more empathic light that is less likely to induce horror or eye-rolling.

The director, Rajeev Basu, explains he wanted to leave users with an experience that gave them reason to consider how their digital footprint affects them.

“It takes something that, today, is such an everyday part of most people’s lives — Facebook –- and reframes it in a way that people have never seen before,” Basu said. “It’s meant to be jarring and make people uncomfortable.”

Wilkis and Big Data singer Daniel Armbruster’s EP comes out Sept. 24.