Tableau Consumer Conference 2013 features many of the company’s big data customers who have found ways to use Tableau’s technology to make their businesses better. One such company is Barclays, a UK-based multinational banking and financial services company. At #tcc13, The CUBE hosts Dave Vellante and Jeff Kelly sat down with Carl Allchin Customer Insight and Innovation Analyst at Barclays to discuss Tableau’s role in how the company has changed its interaction with customers.

About his role at Barclays, Allchin said that he tried to put the customer at the heart of the bank. For too long, banking has been faceless with customers making transactions but never being heard. The new focus is to gather data that can help them understand what customers want and need. It empowers their decision making.

Big data has created new opportunities by pulling together the multiple parts of banking. Customers once had separate accounts for their mortgages, their car loans, their checking, their investments, and anything else, and each of those parts was managed in a different data set. Today, the data is still in multiple parts, but the frontend is seamless. Now, they are able to also pull data together on the backend and look at it in a new way to better understand how customers bank, looking at the whole picture.

From a customer perspective, he explained, it is important that the bank understands what they are asking for and what their limits are. There is still a lot of resistance, especially in Europe, to how data is used. They must be sensitive to the user and understand how to protect their privacy while still using the available data to give them the service they deserve.

For more coverage of #tcc13, including more interviews like this, visit SiliconAngle.tv.