UPDATED 12:25 EDT / DECEMBER 25 2013

NEWS

Linkify looks to improve mobile search, announces SDK beta for iOS platform

If you try to search the web on the mobile, smartphone users still find the mobile search experience woefully inadequate. Even the newest smartphones and tablets don’t provide people an easy way to search and, despite all the advancements in mobile, text search on mobile devices still presents an unacceptable user experience.

Studio Ousia, a new startup innovating ways to connect the real world to the digital information universe, aims to simply the mobile search experience with its new Linkify SDK.

The Tokyo based company announced its private beta program – Linkify’s mobile search SDK for the iOS platform – giving users a more convenient and speedier way to look up relevant content online. The SDK is designed for apps with a lot text-based searches by linking to popular search engines, including news readers like Flipboard, and reference sites from within a browser.

Linkify says mobile searches will open up an entirely new revenue stream for developers, as per Google one out of every seven searches is on a mobile phone. Linkify’s new SDK gives users smarter, much faster search results that greatly improves their experience on either a smartphone or tablet. The SDK also opens up an entirely new revenue stream, which gives app publishers the ability to monetize a new and high-value feature.

“Linkify’s new SDK gives users blazing fast search results compared to the existing mobile user experience (UX) for search and greatly improves it on either a smartphone or tablet. Our SDK also opens up an entirely new revenue stream, which gives mobile app developers and publishers the ability to monetize a new, high-value feature,” stated Ikuya Yamada, Linkify’s co-founder and CTO.

Linkify uses a proprietary machine-learning engine that automatically generate hotlinks based on the keywords within an app or a webpage. When a user taps on any hotlinked words, their action will trigger a widget to automatically pop up above the word tapped and offer users a chance to obtain more relevant information on a range of services, including Google, Wikipedia, YouTube, etc.

A recent infographics by Incova shows that currently 61 percent of mobile searches culminate in a phone call and it is estimated that by 2016, mobile search alone will bring businesses close to 70 billion inbound phone calls.

The company goals is to enhance the mobile browsing experience, which includes touch screen devices as well as mobile search products that used augmented reality supported by the Semantic Web. Studio Ousia has already announced a private beta for the Android and plans to extend the SDK to other mobile platforms in the future. Apple iOS developers can begin test-driving Linkify’s SDK by signing up here.


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