Virtualization has taken hold in the worldwide server market, but there’s still plenty of room for growth, which is what disaster recovery specialist Zerto is banking on. The five-year-old firm is rolling out a new edition of its flagship Zerto Virtual Replication (ZVR) platform that is simpler and more scalable to meet the requirements of cloud service providers and IT-driven enterprises.

The 3.1 release builds on the centralized Zerto Cloud Manager dashboard introduced with the previous version to provide a single panel for management, orchestration, reporting and monitoring across multiple geographically distributed sites, the company said. The ZVR Journal has also been enhanced to automatically scale capacity up and down based on the volume of change data, functionally designed to eliminate the overhead associated with manually provisioning the log and handling usage spikes.

Change control management is increasingly becoming a priority for companies as emerging trends like Big Data pressure IT organizations provide more transparency into their infrastructure. Druva, another business continuity startup, recently bagged $25 million in Series C funding from investors received to further capitalize on this trend with its InSync data protection suite, which includes advanced auditing and governance capabilities.

Besides more automation, ZVR 3.1 also introduces a centralized alerting tab, expanded API capabilities and VRA functions designed to streamline maintenance. Ziv Kedem, the co-founder and CEO of Zerto, noted that “we took something that is one of the most complex pieces of the data center, and made it simple to install, use and manage. ZVR 3.1 builds on our commitment to simple, effective disaster recovery.” Kedem claims that his company’s customer base doubled in size over the last 12 months to more than 100.