UPDATED 06:06 EDT / JANUARY 22 2014

Accenture gobbles up Germany’s ClientHouse for a seat on the Salesforce bandwagon

Top IT vendors have been cozying up to Salesforce lately in a bid to catch up on the industry-wide shift to the cloud, but Accenture is having none of it. The consultancy is reasserting its dominance in the CRM giant’s partner ecosystem with the acquisition of ClientHouse, an eight-year-old implementation company based in Jena, Germany.

“Demand for salesforce.com services is growing rapidly in Europe as more companies adopt digital strategies to collaborate better with customers and partners, drive greater operational efficiencies, and accelerate the development of innovative new products and services,” noted Jack Ramsay, Accenture’s Emerging Technologies Delivery lead for EMEA. “Acquiring ClientHouse will reinforce our global leadership position in delivering Salesforce implementation services and will help propel our SaaS business in Germany and Europe.”

ClientHouse operates one of Europe’s longest-standing Salesforce training centers and offers a broad set of outsourcing services to go along, including application development, data migration and technical support. The firm also targets customers of Veeva Systems, a software-as-a-service provider with an exclusive focus on the life sciences industry that has been making gains against Oracle.

Increased competition from Veeva and other emerging players is pressuring the database giant is move beyond traditional software licensing to new markets, a bold transition spearheaded by CEO Larry Ellison, once the industry’s most vocal opponent of cloud computing. In the latest demonstration of its commitment to take the Red Stack in a new direction, Oracle released a prepackaged adapter last week for securely moving data to and from Salesforce. A few days prior, Dell launched a new portfolio of consultancy services to help companies deploy business processes on the SaaS stalwart’s app platform.

By buying ClientHouse, Accenture hopes to kill two birds with one stone: cement its lead in this increasingly crowded segment and gain stronger foothold in the fast-growing European market. Terms of the deal were not disclosed.

Image source Accenture

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