In one of the later interviews on SiliconANGLE’s theCUBE on day 2 of #BigDataSV, Jeff Kelly and Dave Vellante welcomed Lawrence Schwartz. Schwartz is the VP of Marketing for Boston-based Attunity. In his interview, Schwartz detailed Attunity’s position in the market and shared information on their recent acquisition and where they see themselves going as Big Data continues to evolve.

An independent IP organization, Attunity has built their expertise in the data field over the past 25 years, developing software solutions aimed at data replication, data connectivity, managed-file-transfer and cloud data delivery, among others. Their software solutions provide real time access to data for Enterprise clients across multitudes of heterogeneous platforms.

Attunity also leverages their software solutions through a host of partnerships with organizations like Microsoft, Oracle, IBM and HP. Despite their two-plus decades in the field, Attunity has recently experienced robust growth as the Enterprise begins to recognize the value in pursuing a Big Data strategy.

Schwartz commented that he has attended the #strataconf over the past couple of years but that this year’s conference has been especially interesting due to the evolution occurring in real time. “It’s interesting to hear about the new technology and use cases, but now people are talking about how it’s driving value to their organizations.”

Acknowledging the evolution, Vellante asked, “Why all of a sudden is the industry able to [sort and understand data in real time]?” Schwartz commented, “If you look at the history of this, people have had the tools for 30-40 years for extracting data. But the tools were built for the databases and data warehouses of 20 years ago.” He continued, “Today it is far more fluid. We have more powerful platforms now. The paradigm has changed and the technology has evolved.”

As noted above, Schwartz mentioned the December, 2013 acquisition of Hayes which he sees as a complementary pick-up for Attunity. “They have been working with SAP for many years on how to get the data out and how to work with it.”

The challenge with SAP, Kelly noted, was due not only to the data coming out of the database level but also because of SAP’s propensity to package data together. Schwartz chimed in, “Exactly. The SAP says if you take this part, you need to move this part or that part as well. They want to move large amounts of data over.”

Hayes ability to navigate SAP will help Attunity master yet another database ecosystem. “It fits with our model to help our customers,” said Schwartz.

Schwartz also commented on Hadoop and the drive to have it produce in real time. “It is an interesting area. When you think about Hadoop, I think that is one thing that is going to move up when it sees broader adoption.” Schwartz continued, “Additionally, it is very disruptive. It’s not just how fast can I get the data but what else can I do with it. That is where data integration is going to come in. Today, we are at the beginning steps.”

Kelly took the conversation to what Attunity sees for their immediate future. “What’s on your roadmap this year?”

“We’ve had a great run last year, in terms of growth of our products. Our Big Data (replicated) grew over 140 percent,” said Schwartz. “We are looking to see how we can capitalize on that so we are building up our sales side. We are also looking at the systems side of replication. We will help our customers to manage in more than the area they initially contracted with us for.”

Attunity is also at the forefront of where cloud computing meets Big Data. Schwartz claimed their success stemmed from being able to present immediate value to their customers via real, tangible results immediately after deploying Attunity solutions. “I think it’s seeing quick ROI that will drive adoption overall.”

Schwartz also attributes Attunity’s independence to setting them apart from their competitors. “If you look at the competition,” he states, “they have to work with products that have been around awhile. We are independent and we work on new and innovative products. We leverage our agility to help drive immediate recognition of value for our customers.”

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