UPDATED 17:54 EDT / APRIL 29 2014

The IT strategy needs metaphors that resonate with business goals | #Know14

Martha HellerMartha Heller, President of Heller Search Associates and author of “The CIO Paradox,” explained her new concept based on the contradictions in IT management that generate paradoxes in CIOs’ roles to theCUBE co-hosts Jeff Frick and Dave Vellante, live at the ServiceNow Knowledge14 conference.

Heller has been working with CIOs for more than 15 years. She explained that when they get a new job, a new CIO role, she always asks, “What did you inherit?” The vast majority will answer, “I inherited a mess.” If asked what they will change, they all have great plans, but three years later, they are replaced, and the mess is still there, and someone with other great plans come in.

With smart, accomplished, well-meaning and well educated CIOs Heller ponders, “Why is IT failing so often, and in such a major way?” She said a series of contradictions in IT management which she called the CIO paradox are the root of the problem.

The most interesting such paradox is “futurist vs archivist.” Heller explained, “IT is about change, but the CIO drags behind him the past,” that includes legacy decisions. Thinking of infrastructure as an iceberg, the tip – 10-30 percent of the budget –  is shiny, trendy and what the CEO wants. Beneath lays the rest of the infrastructure which is bloated, not secure, expensive and slow. “Legacy begins the day you put something in,” Heller proclaimed.

Asked how are CIOs are dealing with that paradox, Heller said “it all depends on the life cycle of the company and what the state of the infrastructure is.”

One successful approach towards dismantling the infrastructure is to employ finances to tell the infrastructure story in terms of business goals. It’s not only about being business oriented, but also knowing the technical details of the infrastructure.
 

 
Being a good salesman is “a challenge for CIOs from the beginning of IT,” according to Heller. The ultimate paradox is that which attracts them to a career in writing code, repels a salesperson’s networking skills.

“Getting everyone on board is a challenging skill for CIOs,” she explained, noting they need to “find the metaphors that resonate with the business and tell the story of IT strategy.”

Asked why CIOs with non-technical backgrounds fail, Heller says that “in very, very large companies that have resources to hire a whole suite of tech executives” working for the CIOs, they can be successful. They are great at building teams, but they don’t know or recognize the structure of the IT organization. Running IT requires capabilities that don’t exist in other functions. They fail because “they don’t know how to run IT,” not because they are not technical.

Another interesting paradox is “strategy vs operations.” CEOs want CIOs to turn IT from a necessary evil to a major strategy lever. Yet CIOs are busy putting out operational fires, it takes years to get to work on strategy. Quoting one CIO, Heller said “it’s hard to be strategic when your pants are on fire.”

“Sometimes it’s important to recognize that running IT, getting your house on order, that is the most strategic thing you can do” in order not to fail, Heller explains. Only then should there be a move into the fancy strategic planning of IT.

Asked if the budget limitation was a valid excuse, Heller said that CIOs “don’t have the budget. The crutch is saying ‘there’s nothing I can do about it.'” In Heller’s opinion, everyone is trying to get a piece of the budget and the most competitive person wins. It takes building a business case for the budget you need.


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