UPDATED 13:41 EDT / MAY 05 2014

EMC World 2014 for developers: What to expect + Highlights of 2013 | #EMCWorld2014

emc-world-2014-redefineEMC World 2014 is just round the corner and this year’s event is all about the transition to the cloud, software-defined storage, trends in development of technology and fully leveraging big data. EMC World is a forum for customers, partners and all interested parties who want to learn about EMC’s software, platform, solutions and services.

This year’s agenda includes, in addition to keynotes, educational lectures, live demonstrations and workshops. There are more than 500 sessions, which gives EMC and participants the opportunity to interact with developers, customers and partners.

Be sure to tune in at SiliconAngle’s TheCube for live event coverage!

What to expect

The theme for this year event is simple: Redefine. We can expect most advanced and exciting technologies to be announced from EMC and there are things that will help redefine how your enterprise runs. One of the things that you are going to hear most is Redefine things involving ScaleIO and ViPR around Software Defined Storage.

EMC has been rather aggressive with developments in the past 12 months. EMC’s shift towards software-led storage is a milestone update for EMC for managing large scale data centers. A year ago, EMC announced ViPR, a storage virtualization and management platform designed to span hardware from across EMC and other vendors. This year, EMC plans to take the platform to next level and it will showcase another concept for software-defined storage.

EMC’s smart storage boxes such as VMax and VNX arrays are making IT infrastructure smarter, more efficient and less costly. Extending its reach, EMC says it is building a “third platform” of computing built around cloud, mobile, big data and social networking. EMC and third-parties can build services like provisioning on top of that, which greatly increases the flexibility of the system.

The other big news on the storage front is that the new EMC VNX series will support Data-at-Rest-Encryption (D@RE). The new EMC VNX series are likely to enhance multiple layers of protection including both software mechanisms, like access controls or authentication, and hardware protection mechanisms and we will see more news coming out on that front during the event.

Before the event, EMC also announced “Project Liberty”, a virtualized storage software that is based on the industry-leading VNX Family. The Project Liberty stack could run on commodity hardware, in a cloud or at a remote site and also on virtualized instances of the VNX software on a platform separate from an array, for purposes such as testing and development. EMC announced Liberty to customers and a broader rollout would be seen during the event.

Rackspace and EMC have worked together to provide a host of solutions such as Storage Replication Manager, Disaster Recovery, SharePoint, Exchange, and Rackspace Private Cloud built on OpenStack. Developers can expect the partnership to extend further to support mission critical applications across big data, commerce, and mobile, all areas that are growing and pivoting rapidly. Rackspace will discuss more on bare-metal servers, VMware virtualization, EMC storage and public cloud.

Highlights of EMC World 2013

During last year coverage of EMC World, we uncovered more details on EMC’s strategy around its federation, as the company hopes to maintain each entity’s independence while offering a cohesive platform for integration.

Last year, EMC looked to strengthen its hold over the storage market by introducing AWS-like capabilities to the enterprise with ViPR offerings. EMC was also beefed up its flash portfolio, which will disrupt the way apps are designed over the course of the next 10 years.

EMC along with its rivals worked to make IT infrastructure smarter, more efficient and less costly. The open source movement has done a great deal of good for the DevOps community. As a result, ViPR’s software-defined aspect allowed DevOps to provision or prepare their own environments via API. EMC have published the specifications of the REST API, they have also created a plugin interface for third-parties to add their own arrays.

EMC’s senior management team also explained during an interview last year that ViPR is the best thing that has happened to solutions. ViPR has got RESTful APIs that completely put the semantics on the type of storage capabilities that can be exposed.

Watch Live!

For the 5th year, SiliconAngle and Wikibon will cover theCUBE live video broadcast to EMC World. You can tune in at SiliconANGLE.tv or our YouTube channel The SiliconANGLE Network will be covering the event on theCube.


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