UPDATED 13:34 EDT / JULY 10 2014

Jeremy Burton on EMC’s #megalaunch: #RedefinePossible CrowdChat

CrowdChat logoOn Tuesday, John Furrier and the people at SiliconANGLE had an opportunity to hold an open question and answer CrowdChat with Jeremy Burton, EMC Corp.’s President of Products and Marketing, in order to discuss EMC’s #megalaunch, which included updates to EMC Isilon, and enterprise-grade scale-out Data Lake, XtremIO 3.0, its all-flash arrays, and several other new or updated product announcements, all under the banner of “Redefine Possible”.

Among the new products is VMAX3, which will transform the VMAX array from enterprise storage to enterprise data services platform. When asked if this is a new class of platform for the data center, Burton replied:

 

It will still be a storage array, Burton explained, but it will also help organizations solve infrastructure sprawl and simplify appliances surrounding enterprise storage.

The CrowdChat participants, including Burton, seemed most excited about the announcement of XtremIO 3.0. Burton described the flash storage as “arguably the hottest segment in storage right now”. The group agreed that it will have significant impact for customers in the flash storage market. Many also suggested EMC’s flash storage innovations, including DSSD, would help revolutionize the landscape of in-memory databases like SAP’s HANA.

 

Burton also commented on EMC’s support for third party arrays:

And he explained that XIO will support replication using VPLEX:

 

One of the popular topics up for discussion was “data lakes”. The concept refers to Big Data architecture that is data-centered with minimal silos and data is not restrained and can be utilized in any manner necessary. Furrier preferred the term “data ocean”, and many others had their own takes on what would be a better term. Burton even suggested “data landing zone”.

You can read a recap of EMC’s #megalanch announcement here. The complete CrowdChat conversation of #RedefinePossible is available below.


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