UPDATED 18:28 EDT / OCTOBER 01 2014

Beyond the reach of OEMs, QLogic shares strategy to target new customers| #OOW14

Vikram Karvat Oracle OpenWorld 2014

Focused on meeting evolving buying needs of customers looking to avoid OEMs, QLogic Corp. has its own appeal to those seeking an IO solution. With their latest launch of a 10 Gb Ethernet Adapter made available through their channel partners, QLogic’s new product is driven by the shifts in the market.

“As the market ramps, the number of users that want to buy from new venues has morphed,” explains QLogic VP of Marketing, Vikram Karvat.  “For certain of our applications and certain of our customers, the OEM products are the right fit. But now we are servicing a new type of customers,” he went on, saying his company “wants to make sure we have an offering that meets their requirements.”

In his live interview with theCUBE for SiliconANGLE’s coverage of this week’s Oracle OpenWorld conference, Karvat explained the changing customer needs and how they signal a maturing market, saying “the market has changed, in that with 10 gigs there is no single answer.” According to Karvat, there are numerous choices to be made concerning things like network  functionality and ports, making it all but “a simple decision to drop something on the motherboard for an OEM. It will get worse in my view over time,” Karavat said, predicting that the number of choices is going to expand.

See Karvat’s full interview below, and check out more interviews from theCUBE on SiliconANGLE’s YouTube Channel here.


A message from John Furrier, co-founder of SiliconANGLE:

Support our open free content by sharing and engaging with our content and community.

Join theCUBE Alumni Trust Network

Where Technology Leaders Connect, Share Intelligence & Create Opportunities

11.4k+  
CUBE Alumni Network
C-level and Technical
Domain Experts
15M+ 
theCUBE
Viewers
Connect with 11,413+ industry leaders from our network of tech and business leaders forming a unique trusted network effect.

SiliconANGLE Media is a recognized leader in digital media innovation serving innovative audiences and brands, bringing together cutting-edge technology, influential content, strategic insights and real-time audience engagement. As the parent company of SiliconANGLE, theCUBE Network, theCUBE Research, CUBE365, theCUBE AI and theCUBE SuperStudios — such as those established in Silicon Valley and the New York Stock Exchange (NYSE) — SiliconANGLE Media operates at the intersection of media, technology, and AI. .

Founded by tech visionaries John Furrier and Dave Vellante, SiliconANGLE Media has built a powerful ecosystem of industry-leading digital media brands, with a reach of 15+ million elite tech professionals. The company’s new, proprietary theCUBE AI Video cloud is breaking ground in audience interaction, leveraging theCUBEai.com neural network to help technology companies make data-driven decisions and stay at the forefront of industry conversations.