Originally Dominos Pizza brought Splunk into its system to monitor real-time sales during the 2011 Super Bowl. Over the past three years, however, the international pizza franchise has expanded their use of Splunk to a variety of use cases, including “app monitoring, security monitoring, and eCommerce monitoring,” said Russ Turner, Engineering Manager for Site Reliability at Dominos.

During a live interview with theCUBE at this week’s Splunk conference, Turner explained that Dominos uses Splunk to extract learnings its “goldmine of data.” For example, Turner said his team uses Splunk compare online ordering across mobile, iPad, and web platforms. They compare how different elements of those systems, like rich graphics, drive sales. Splunk functionality, he commented, helps Dominos “see the fruits of data in real time.”

Dominos leadership, said Turner, has been extremely supportive of his team’s Big Data efforts. They don’t view Dominos as a pizza company, but rather “an eCommerce company that sells pizza.” When leadership and marketing excited to leverage Big Data, Turner explained, it makes getting support for the development team much easier.

Watch SiliconANGLE’s real-time coverage of Splunk.conf with theCUBE here, and see Turner’s entire segment below.