In the cloud, companies need security that can compensate for a “broader attack surface” and a new array of “threat vectors,” said Steve Pao, GM of Security at Barracuda Networks, Inc. As Amazon.com, Inc. seeks to provide more options for hybrid cloud and pay-as-you-go subscriptions, Barracuda’s security services have moved hand-in-hand with Amazon’s values. Not only does Barracuda aim to offer total threat protection to AWS customers, but it’s taking steps to emulate Amazon’s methodologies within its product offerings.

Barracuda launched a pay-as-you-go firewall web app at AWS re:Invent 2014. It allows customers to demo the service before making a purchase. Barracuda also announced an AWS Amazon Machine Image (AWI) that enables customers to use the same security policy between their physical and AWS data centers.

While migrating to the cloud means companies need to adjust to new security threats, Pao emphasized that the ability to scale according to business needs means that AWS offers a powerful value proposition. The pay-as-you go model Amazon uses enables businesses of all sizes to access just the AWS services they need, and no more. Pao also pointed out that because customers no longer need to over-provision their budgets in anticipation of business costs, they can choose to innovate at their own pace and “get bolder with their online presence.”

Amazon and Baracuda work well together, Pao said, because they have the same end user in mind: A person Amazon calls the “whole stack professional” and Pao describes as a “mid-market IT professional who wears a lot of hats.” Because Amazon and Barracuda are tuned in to similar users,  Pao said they are a natural fit when pursuing similar initiatives in the marketplace — for example, leveraging partners “like managed device providers and IT resellers” and offering AWS users pays to “download Barracuda products as AMIs.”

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