UPDATED 22:20 EDT / DECEMBER 30 2014

NEWS

Grocery delivery startup Instacart raises $210 million Series C on possible $2 billion valuation

instacartGrocery delivery startup Instacart Inc. has raised $210 million Series C in a round led by Kleiner Perkins.

The round, first reported by Re/code but confirmed via regulatory filings by the Wall Street Journal follows rumors of a $100 million round we reported on December 5th.

There are some reports that the round was on a company valuation of $2 billion, but this has not been confirmed at the time of writing.

Founded in July 2012 by a former Amazon supply chain engineer, the San Francisco based based aims to be the Uber of grocery deliveries.

The service uses a fleet of “personal shoppers” who complete grocery orders that customers place via phone app or the Instacart website. The purchased goods are then delivered to customers, often within one hour, allowing customers to “save hours every week [by] not standing in line and driving to the supermarket.

The service is currently available in Atlanta, Austin, Boston, Chicago, Denver, Los Angeles, New York City, Philadelphia, San Francisco Bay Area, Seattle, and Washington, D.C. areas, and the company plans to expand into more cities in the coming year.

Supported grocery outlets include Whole Foods Market, Kroger, The Food Emporium, Super Fresh, Safeway, Costco and more

Instacart has previously raised $54.8 million from investors including Sam Altman, Aaron Levie, Canaan Partners, Khosla Ventures, Sequoia Capital and Andreessen Horowitz.


A message from John Furrier, co-founder of SiliconANGLE:

Your vote of support is important to us and it helps us keep the content FREE.

One click below supports our mission to provide free, deep, and relevant content.  

Join our community on YouTube

Join the community that includes more than 15,000 #CubeAlumni experts, including Amazon.com CEO Andy Jassy, Dell Technologies founder and CEO Michael Dell, Intel CEO Pat Gelsinger, and many more luminaries and experts.

“TheCUBE is an important partner to the industry. You guys really are a part of our events and we really appreciate you coming and I know people appreciate the content you create as well” – Andy Jassy

THANK YOU